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News & Noteworthy (Week of June 29)

A lot goes on in our world each week -- some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! “Philadelphia’s Tony Awards” Are Changing: The Barrymore Awards, otherwise known as “Philadelphia’s Tony Awards," are going gender-neutral, according to John Timpane for The Inquirer. Timpane explains, "Instead of a best actor and best actress, there will now be awards for best...

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Marketing

Position Your Online Reviews in the Most Influential Places

Jim once quoted Mark Twain in a Selling Out post: "Mark Twain once said, 'If an audience do not complain, it is a compliment. If an audience do complain, it is also a compliment, provided it is unaccompanied by violence.'" According to Kissmetrics Blog, 97% of customers read online reviews. And here are more stats the site shared: OK, so now that we can agree customer reviews are important, it's also important on which sites your reviews appear. According to Kissmetrics Blog,...

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Marketing

How to Use Criticism to Your Advantage

Criticism happens. Bad reviews, too. We've written about why bad reviews can be good for business and when bad reviews turn into a win. Now Inc. points out three instances when celebrities (Prince, Beyoncé and Drake) "one-uped critics -- and made money in the process." In each instance, the superstar took an incident which could have been damaging to their career and used it in a way that helped them make more money. It's a good lesson learned (actually, the article...

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Marketing

Are Theater Critics Too Negative? Is Theater Criticism Dying?

Jonathan Mandell's recent HowlRound article, Are Theater Critics Critical? An Update, revisits an old and passionate conversation -- and it got people talking once again. You may have seen Thomas Cott's email yesterday spotlighting both Mandell's article along with one by U.K. critic Mark Shenton. In his article, Mandell asks -- and answers -- a few hot-button questions about theater criticism: Should anybody care about theater critics? Are theater critics crucial? Are theater critics too negative? Is theater criticism dying?...

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Experience

How to Be Open to Criticism

For this series, we’ve reached into the vault to share a few pieces that are still relevant today. For those who don’t follow the inner workings of the opera world on a day-to-day basis, you might have missed this story from 2012, in which Peter Gelb, the general manager of the Metropolitan Opera, declared that Opera News (which is affiliated with the Met) would no longer be allowed to publish reviews of shows at the Met. This is apparently in...

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Bright Ideas

Make People Want to Talk About What You’re Doing

I agree with Lyn Gardner that Theatre Criticism is not in crisis. A headlong, destination-uncertain transition perhaps, but not crisis. How does this relate to selling out a venue? It’s great to have people commenting on what you do in as large a forum as possible. One major structural advantage for sports event marketers, for example, is that there are entire TV networks (ESPN being the leading one) who must talk about their product 24 hours a day on multiple venues....

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