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TEDxBroadway 2017: Lance Weiler on Using White Space to Ignite Imagination

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com. Today, we’re watching Lance Weiler, a storyteller, entrepreneur and thought leader. An alumni of the Sundance Screenwriting Lab, he is recognized as a pioneer because of the way he mixes storytelling...

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Innovation

Are your patrons looking for a scream?

In the live event industry, we talk a lot about how therapeutic the arts can be. Take music, dance, theater, almost any genre you can imagine, and you’ll find scientific studies showing the benefit it can have to our mental, emotional and physical health. But here’s a live event genre you may not have imagined: screaming. Yes, screaming. On purpose. At no one. And it’s good for you. In cities around the world, people are ducking into soundproof rooms or pressing...

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Marketing

Marketing Quote of the Week: Albert Einstein

Read More: Marketing Quote of the Week: Karin Timpone Marketing Quote of the Week: Peter Drucker Marketing Quote of the Week: Maya Angelou Got a comment or question? Join the conversation on Twitter or Facebook.  

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Bright Ideas

Stay Positive: Your Show’s Success Might Just Depend on it

Got a "Negative Nellie" in your midst? You might want to tell him or her to zip it. 99U reported that pessimism is one of the biggest creativity killers around. Negative comments and an overall pessimistic vibe can make people reluctant to share ideas and think creative. It can also mess with your ability to recognize a good idea when you see or hear one. A good way to cut down on the negativity? Replace "but" statements with "and." So instead...

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Experience

Bourne With a Natural Talent for Being Audience-Oriented

I use the word "audience-oriented" a lot when I talk about content. For those who can't distinguish between being audience-oriented and "pandering," I refer you to Matthew Bourne. In his new interpretation of Sleeping Beauty: "I'm thinking of the audience when I'm making work, always. I'm not just pleasing myself." Like Jackie Chan, Bourne's mindset includes his creativity AND the notion of an audience who will ultimately be the recipient of it. Self-referential, self-indulgent, closed-room "creativity" might work, but if...

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