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128 Million People Are Going Out!

128 million adults attended artistic, creative, or cultural activities — that’s one statistic from the National Endowment for the Arts’ 2017 Survey of Public Participation in the Arts, and that’s good news for live entertainment marketers. According to the NEA: “The new Survey of Public Participation in the Arts (SPPA) records the different ways that American adults (age 18 and older) engage in the arts, where that engagement takes place, and why adults participate in these activities.” Here are two more findings …

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#MondayMotivation

#MondayMotivation: What Does It Mean to Go Fast?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Clock Time vs. Calendar Time. What does it mean to go fast? To get things done quickly? To be productive with time? Does it mean moving through your tasks with Benny Hill-like speed? Does it mean, for example, moving your toothbrush up and down faster? Or, perhaps it means brushing for a fraction of the time you usually do? In the …

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News

PODCAST: Klaus Derendorf Talks Finding Success in Changing Times

Finding Success in Changing Times With Klaus Derendorf Having talent does not always equal success. Plenty of people have all the talent in the world, but will never make it big. So how do you find that balance between focusing on your creative talent and devoting time to the business and relationship skills you need to succeed?  This week’s guest has the answer. Klaus Derendorf is Chief Business Development Officer at VerifiR, a cloud-based marketing, sales, and authentification platform. VerifiR …

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Bright Ideas

Podcast: Creative Entrepreneurship With Jim McCarthy

On his podcast, Business for Unicorns, business coach and entrepreneur Michael Keeler speaks with inspiring leaders and entrepreneurs who believe that business is one of the best tools for making a powerful, positive impact on the world. On this episode, Keeler talks creative entrepreneurship with Goldstar CEO Jim McCarthy. Listen to the episode. Read More: Are You on Pace for a Record Season? The Show Love Podcast: Ragtime Is Your Advertising Working for You? Subscribe to the Selling Out mailing list. …

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Marketing

Marketing Ideas to Spark Your Imagination for 2019

Major brands have major money, so it’s not surprising their marketing campaigns are good. But they can also give us all a little inspiration as we brainstorm new ideas for 2019. Jonathan Lang of Entrepreneur shares his list of major brands with the most creative marketing ideas in 2018. Hopefully, these will spark your imagination for the new year. We’ve picked three to share below, then read more here: “IHOP — The International House of Burgers When people heard that …

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Bright Ideas

TEDxBroadway Summer Playlist

What are you doing this summer? Wait. Before you answer that, watch these talks. Turns out, what you do in the summer could actually have a much bigger impact on you year-round. For example, we loved this talk by TEDxBroadway 2016 alum, Wesley Whatley: He took us down to the campfire, where he strums the guitar and invites us to sing along. Whatley is part of the team that produces America’s largest Independence Day celebration — Macy’s 4th of July …

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News

The Week That Was in Live Entertainment (Week of April 19)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! How much does your favorite Broadway artist make? Playbill‘s Logan Culwell-Block (musical theatre historian, Playbill‘s manager of research, and curator of Playbill Vault) shares some interesting data about actors, stage managers and musicians. Why don’t you make some guesses before taking a …

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Bright Ideas

Boost Your Productivity and Mood With One Easy Step

With everything you do today, think about how you can mix it up a little. That’s advice from Inc. contributing editor John Brandon, who asks, “What if you added some extra flair to that email, including an extra hashtag no one has ever used before (because you just invented it), or showed up to the meeting carrying a few boxes of cupcakes?” Brandon explains that putting a twist on something doesn’t take much effort, and here’s what happens: “For starters, …

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#TBT

#TBT: How Your Organization Can Be as Awesome as Cirque du Soleil

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: How Your Organization Can Be as Awesome as Cirque du Soleil. This morning [2009], I’m savoring the memories of the Santa Monica premiere of Cirque du Soleil: KOOZA. If you’ve never seen a Cirque show, this is a great one to start with: funny, silly, crowd-pleasing, fast-paced. Some of their work is a bit more serious, but this show just kicks out the jams and has fun with the …

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Marketing

The Glossy Brochure Needs to Die

Like print advertising, the glossy season brochure has just about come to the end. It’s one of those things kept alive by a belief that “you have to make a glossy season brochure.” One day the spell will be broken and that belief will fall to the floor like a dropped glove. I don’t know anything about the work of the theater who made the video below, but in just 54 seconds it makes me want to know more about …

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