An Unexpected Upside to Niche Programming

Programming content for a venue has more impact than probably anything else on sales. A lot of people approach this with the assumption that it’s best to appeal to more people — as many and as broad a group as possible. Funnily enough, it often works the other way around. Narrowing the focus of your content to a group that can seem unbelievably small can be even more effective. An off-Broadway show called Craving For Travel (bit of an awkward …

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