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Do Posters Still Matter? Maybe More Than Ever

Can posters still change the world?, asks Steven Heller in The Atlantic. His answer is yes. "Posters have a long history of engaging and informing people through a mixture of artistry, wit, and economy," he writes. "It would be easy to assume that posters have lost some of their impact in a hyper-connected landscape. But in many ways, the rise of social media has given protest and advocacy posters a bigger audience than ever before, while platforms like Facebook are...

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Marketing

Art Inspiration: Woolly Mammoth Theatre Company

Famed for producing daring and innovative new works in Washington, D.C., Woolly Mammoth Theatre Company recently tweeted their new season images -- and people are taking notice. Jim has written about the importance of "cover" art for live events. In fact, you can read his tips for making great cover art here. Share your great event images (or ones you've seen) with us on Twitter or Facebook.

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Advertising

Even Virtual Stuff Needs a “Cover”

In a way, a live event is a virtual good. There’s a bit of irony in that, too, because we associate “virtual” with our new, modern world, whereas live events are as ancient a “product” as humankind produces. It’s not hard to picture a particularly rakish Neanderthal smartass standing on a rock telling jokes as his two burly buddies stand at the opening to the cave collecting payment in the form of berries or a mammoth steak. A live event is...

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