#TBT: Dr. No and the Courageous Deletions

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Dr. No and the Courageous Deletions. If I start a funky New Orleans-style jazz combo, that will be its name. But until then, it’s a management philosophy that I’ve recently rediscovered, and my experience leads me to think others could use Dr. No’s sage advice. Years ago, the first time I ever had a VP of Marketing job, I took over from a seasoned but very traditional consumer products marketing guy, who had been running...

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