I don’t know about you, but my grocery store has an entire aisle dedicated to cookies. Every kind you can imagine, including near-perfect knock-offs of every Girl Scout cookie variety. But that doesn’t stop me, and plenty of other people, from looking forward to buying Girl Scout cookies every year. What’s their secret? How do they get millions of people to eagerly and happily shell out for something they could easily pick up at the store whenever they want? Two …

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