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The Experts on Consumer Sentiment & Organizer Strategy

In case you missed it, on Wednesday Jim chatted with Meghan Pressman, Managing Director and CEO of Center Theatre Group in Los Angeles, and Summer Bohnenkamp, the VP of Marketing and Programming of the David A. Straz Center in Tampa, FL. They covered the current issues, challenges, and strategy they are considering to reopen. Plus, they talked engagement tactics for their audiences while the doors are closed.  Jim also shared the latest Return Readiness Score and insights from our consumer...

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News

Can We Count You In?

This Tuesday, we’re getting everybody on board to discuss “Getting Everybody on Board.” Part of our “What’s the best WE can be right now?” discussion series, we want to turn to our community for their thoughts on building community to achieve goals. And, we’re so fortunate to have TEDxBroadway alums who have in-depth experience in this area. Joining us Tuesday, July 14 at 4:30pm Eastern Time are: Caroline Bragdon is the Director of Neighborhood Interventions for the Pest Control Services program at...

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News

Join Our Live Chat on the Future of Broadway

We all want to know when Broadway will be back, but we’re also thinking beyond the initial reopening date -- to the future. And, by future, we mean 20 or even 40 years into the future of Broadway, but not just Broadway. We think some of our younger members of the TEDxBroadway community have great insight into what this future should look like. So, we hope you’ll join us Tuesday, June 30 at 4:30pm Eastern for a live chat. Register here for...

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News

What’s the Liability of Reopening Venues? What the Experts Say …

To help answer the big questions about the safety and liability of reopening venues, we turned to the people who literally wrote the book. Goldstar CEO Jim McCarthy was joined by festival pioneer Kevin Lyman and event safety lawyer Steve Adelman, both of whom contributed significantly to the Event Safety Alliance Reopening Guide. Jim also shared the latest Return Readiness Score and insights from the latest data into just how audiences feel about returning to live events.  Our panel mentioned a...

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News

Join us June 10 for an Expert Chat on the Safety & Liability of Reopening

You’re invited to join Goldstar CEO Jim McCarthy for an expert chat with festival pioneer Kevin Lyman and event safety lawyer Steven A. Adelman on Wednesday, June 10 at 3pm Eastern / 12pm Pacific. Both guests have significantly contributed to the Event Safety Alliance Reopening Guide and can tell us a lot more about the safety and liability when it comes to reopening. Jim will also present the most up-to date survey results of our on-going research into just how...

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News

TEDxBroadway to Host Live Streaming Conversation Series

Today, TEDxBroadway organizers announced a new series of online conversations with a central theme in light of the COVID-19 pandemic and its impact on the Broadway community -- “What’s the best WE can be right now?” “We’ve tapped a few of our TEDxBroadway alumni with the idea that their topics seem especially meaningful in these tough times, and there’s more to say about them,” says TEDxBroadway Co-Founder, Damian Bazadona of Situation. “Their topics range from service, to facing challenges, to just taking an opportunity to share...

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Marketing

Twitter Reveals What Matters Most to Your Patrons

To help live entertainment marketers better understand what matters most to our patrons, Twitter, reports David Cohen for Adweek, "analyzed billions of tweets from Jan. 1, 2016, through June 30, 2019, and boiled them down into 18 emerging trends that highlight fundamental shifts in culture in the U.S." With this insight into what's on our patrons' minds, we can, hopefully, start and participate more effectively in social media conversations. Cohen shares six overarching themes. Read three of them below, and then...

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News

Fresh Idea Friday: Ella Martin

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week’s Fresh Idea Friday features Ella Martin and her 2017 talk from TEDxBroadway. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now! Read More: Fresh Idea Friday: Erin Lavik Fresh Idea Friday: Melissa Anelli Fresh Idea Friday: Phoebe Robinson #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your...

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Experience

To Be or Not To Be … Interactive

Pete Miller poses an interesting question on 2AMt blog: Do we need more theatre in which audiences take an active role? He starts the discussion by dividing theater into two categories. He explains that the first category is “Sit-down-and-shut-up” theatre, "meaning theatrical productions in which the audience is fundamentally expected to watch attentively but take no action that might disrupt the flow of performances or distract other audience members." Photo Credit: Eunice Lituañas via Unsplash The second is “Don’t-just-sit-there-do-something” theatre, "meaning theatrical...

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Marketing

The Most Powerful Tool for Digital Marketers

User generated content is not a new concept, but it is snowballing to become the most powerful tool digital marketers have at their disposal, writes Sophie Turton for Econsultancy. She points out that a marketer's focus should be on creating opportunities for content creation and conversation. Read her entire article here to find out how the definition of content marketing and what drives content are evolving. Below, we've outlined her reasons why user generated content is king. 1. Peer recommendations above sales...

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