#TBT: Radioactive Tomatoes in Your Basket

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Radioactive Tomatoes in Your Basket. I have an ongoing interest in the following question: When you buy a ticket to live entertainment, what are you really getting? In fact, I can’t say much, but I can tell you that Goldstar Laboratories is working on digging into the answer to that question much, much more deeply. I have written about the fact that when you buy a ticket, you’re buying …

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What’s the Definition of an Ideal Evening Out? Survey Says …

Jim often writes that everyone in the business of live entertainment and arts should be audience-oriented. He’s also written about the convenience gap faced by our industry, and how important it is to combat it by avoiding increased friction in getting people to shows and events. Pittsburgh Symphony Orchestra is taking steps to address both of these concerns. Pittsburgh Post-Gazette‘s Elizabeth Bloom reports on “a study conducted last year by a marketing research firm to help the Pittsburgh Symphony Orchestra understand …

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15 Thoughts on Pricing in ’15

Last week, I gave a presentation to my good friends at the Aspen Live conference in Aspen, Colo. (I know, it’s tough work, but someone’s got to go!). In it, I talked about the ways in which our experience at Goldstar can help our live entertainment partners think about pricing. As I said to them, live entertainment marketing is a tough business. Pricing ain’t no cake walk, and I wouldn’t fancy my chances of doing better at pricing shows than …

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Customer Service

Goldstar User Review: Your Word Is Your Bond

When promising your customers that they’ll have a certain kind of experience, whatever that experience may be, it’s important that we deliver. After all, unhappy customers are bad for business. Jim has talked about the convenience gap faced by the live entertainment industry, so let’s make sure our actual live experiences rock. Like this one — the Beverly Hills: Beyond the Botox walking tour, which this Goldstar member loved! “My friend and I had a fantastic tour with our guide …

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