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Cultural Events Make Us Happier With Our Lives

While the fact that attending cultural events makes people happier is something we might already know, it’s always nice when another study is released finding this to be so. Research commissioned by Arts Council England finds that “people who attend cultural events are happier with their lives than people who don’t,” reports Kate Brown for Artnet. “The presence of arts and culture overwhelmingly affected respondents’ sense of well-being and satisfaction, their attachment to a place, and their sense of community.” …

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Marketing

Selling Out Editors’ Picks 2018: Marketing

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Marketing. You can click on any title below to read the full article: Finding Your Voice “Voice” used to be something only media outlets thought about, but today, more than ever, this is something every brand and every company should keep top of mind. Setting a brand voice can set yourself apart from the competition …

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Marketing

Pro Tip No. 3: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif. Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.” SO: What strategies does Goldstar use to get …

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Marketing

Pro Tip No. 2: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif. Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.” SO: What types of information do Goldstar …

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Marketing

Pro Tip: Brand Voice With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif. Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.” SO: Just how important is it for …

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Marketing

What’s More American Than Pie and Baseball?

This holiday week, we’re taking a look back at a couple of Jim posts about baseball and pie — and marketing, of course. “What ‘grows the pie’ for live entertainment? In my view, it’s three things: 1. Better content. And by ‘better,’ I mean designed to be in the intersection point between the creative vision of the artist/company/organization and the delight of the audience. B+ doesn’t get it done. ‘Expected’ doesn’t get it done. Delight, surprise and excellence equals better, …

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Marketing

Think Outside the Industry: How Cooking Panda Engages With New Audiences

How can we keep existing — and catch new — customers’ attention? We’re all looking for answers. According to Forbes, one excellent place to look for inspiration is Cooking Panda, known for its recipe videos. Forbes.com reports: “Render Media acquired Cooking Panda in 2015 with 800,000 followers, and in less than two years they’ve built a fanbase of 7 million followers with 105 million video views per month.” Here are two of the five lessons in producing engaging content, straight …

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Social Media

The Power of Upgrades and Other Game-Changing Pokémon Go Lessons

Pokémon Go isn’t just fun and addictive, the app offers effective content strategies, too. Entrepreneur highlights five lessons the game can teach you — and we’re sharing two below: “Build a story around your content. What makes Pokémon Go such a huge success? Great storytelling. Each character, boasting unique super powers, leaves a great impact on audience members. The story offers them something great to cheer for. In the ’90s, every kid dreamed of experiencing the characters. The game has made their fictitious stories come alive. That …

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Marketing

Create Inspiring Promo Copy for Your Shows — Here’s How

Are you in charge of creating promo copy — ads, blog posts, social media updates, etc.? Then you might be searching for some inspiration to stand out from the barrage of content and really showcase what your event is all about. We’ve offered helpful advice for creating quality content before (you can see the advice of Goldstar’s Vice President of Content and Merchandising here). And now unbounce.com has put together a collection of 25 inspirational resources for copywriters. You can …

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Marketing

Great Storytelling Makes Customers Care and More Ways to Engage Your Patrons

Storytelling matters, declares MarketingProfs, and here’s why: “Social media has ignited the need for good storytelling.” In her post, Jennifer Smoldt writes that good storytelling makes for great content marketing. So what is storytelling, she asks: “It’s not just good writing or engaging prose. It’s not a one-off ad or campaign. Storytelling is planned, integrated, and purposeful. It’s empathetic, original, consistent. And it doesn’t sacrifice brand integrity. Storytelling employs both creativity and strategy.” Smoldt shares her six essential traits of …

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