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Marketing

Create Inspiring Promo Copy for Your Shows — Here’s How

Are you in charge of creating promo copy — ads, blog posts, social media updates, etc.? Then you might be searching for some inspiration to stand out from the barrage of content and really showcase what your event is all about. We’ve offered helpful advice for creating quality content before (you can see the advice of Goldstar’s Vice President of Content and Merchandising here). And now unbounce.com has put together a collection of 25 inspirational resources for copywriters. You can …

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Marketing

The Keys to Great Content? Integrity, Storytelling & Creativity

Marketing isn’t a matter of “duping” people into buying your product (or, at least, it shouldn’t be). Great marketing communicates what your brand and product are all about in an honest, authentic way. If you’re struggling with this aspect of marketing, Top Rank Marketing Blog writer Ashley Zeckman says the most important things to keep in mind are “integrity, storytelling and creativity.” She also offers some great advice on how to achieve these things (you can read the full post …

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Bright Ideas

4 Items Your Customers Care About When Buying Tickets

Editor’s note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we’re featuring a series of interviews with Kristen Giordani, Goldstar‘s Vice President of Content and Merchandising (read part one here). In this part, Kristen outlines what Goldstar members value when it comes to live entertainment and answers the question: What types of information do Goldstar members care about the most when …

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Marketing

A Key Factor in Selling Out: Finding Your Voice

Editor’s note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we’re featuring a series of interviews with Kristen Giordani, Goldstar‘s Vice President of Content and Merchandising. In this part, Kristen explains the importance of having a well-defined and clearly communicated voice, and shows us how she puts her philosophies into practice with Goldstar’s voice.  So just how important …

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