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Fresh Idea Friday: Edward Poteat

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week’s Fresh Idea Friday features Edward Poteat and his 2018 talk from TEDxBroadway. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now! Read More: Fresh Idea Friday: DJ Kurs Fresh Idea Friday: Christine Jones Fresh Idea Friday: Ayad Akhtar

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News

On the Street Where You Live

We were very sorry to read that Avenue Q will be closing in April 2019. Of course, we love the show outright, but it’s also extra meaningful to us because once a year we get to take up residence on the Avenue Q stage at New World Stages for the annual TEDxBroadway conference. When we first moved into the space back in 2011, it wasn’t lost on us that the backdrop for the event was literally a neighborhood. After all, TEDxBroadway …

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Experience

People Want Meaningful Connection, and We’ve Got It!

We all want “the good life,” right? What exactly that means can be different for everyone, but a new survey offers some insight into what some people want. When more than 2,000 Americans were asked, “What’s most important?” — “28% said ‘meaningful connection’ with community is most important.” That’s lucky for us! Because that’s something we offer with live entertainment. The report also shares: “Consumers increasingly want products and services that are simpler and contribute to health and well-being.” We’ve …

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Marketing

Promote Your Work, Calm Road Rage

With their current project, the Billboard Creative is not only bringing attention to emerging artists’ work, but also soothing road rage across Los Angeles. The Los Angeles-based nonprofit turns unused and remnant billboards into public art, displaying emerging and established artists’ work at different locations around the city. “What’s so special about The Billboard Creative project is the fact that it turns the city of Los Angeles into a gallery,” said one of the featured artists, Panos Tsagaris, in this …

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News

Houston, We Have Liftoff … of a Handful of New(ish) Theaters

Houston is experiencing a theater building renaissance, reports Jessica Goldman for American Theatre. “2015–17 will see no less than five new or newly renovated theaters open their freshly painted doors to patrons.” Goldman adds: ” … the capital influx of the last six years enabled a reimagining of places and spaces that could be as theatrically grand as the productions within their walls.” Congratulations to our Goldstar partners in Houston! Read more here about what’s coming up for the Alley …

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Marketing

A TEDxBroadway Topic That Keeps on Ticking

As TEDxBroadway approaches (February 22), and we begin to think about the best that Broadway can be, there are a few things we can expect — and one is that Jim will speak about the Broadway Ecosystem. In his post TEDxBroadway Is Not a Theater Conference, he wrote: “TEDxBroadway is a conference about a neighborhood, where theater happens to be quite important. This neighborhood, in turn, has a really big impact on the city it’s in, and by impacting the …

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#TBT

#TBT: The War of Attrition

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The War of Attrition. Via Thomas Cott, I came across this terrific piece from Rick Lester. Here’s the key tidbit: “Despite the eternal instinct to lay the arts community problem on a lack of ‘new audiences,’ this is simply not the case. The number of new people entering the arts ecosystem each year is enormous. During our five year study period, nearly two-thirds of all households in the combined …

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Experience

Can You Tell Me How to Get to … a Nice Downtown?

James Fallows’ article “Nice Downtowns: How Did They Get That Way?” in The Atlantic brings to mind Jim’s posts about ecosystem, specifically NYC’s Broadway and L.A.’s Theatre Row ecosystems. Fallows writes: “It’s tempting, if you haven’t seen the varied stages of this process, to imagine that some cities just ‘naturally’ have attractive and successful downtowns, and others just don’t happen to. … But in every city we’ve visited with a good downtown, we’ve heard accounts of the long, deliberate process …

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Marketing

Millennials Are Changing the Way We Market

In his post, The Most Important Thing in the World for Marketers to Understand, Jim explained that we’re handing off the torch of power from one massive generation (The Baby Boomers) to another (The Generation Known as Gen Y or Millennials). He wrote: This isn’t merely numbers. It’s about what kind of assumptions and norms will dominate a culture. My point is simple: We are now already in a Gen Y world. Boomers still (for just a couple more years) …

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ICYMI

In Case You Missed It

Each week we’ll share a collection of articles we think are well worth reading. And now, in case you missed them … • Crain’s reported that eight New York City arts organizations are launching an alliance this summer called Audience 360, which “will allow members to get a better grasp on their own base, share ticket buyer information with each other and collect data that can be used to champion the overall arts community.” Read about it here. • Derek Thompson …

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