“The Hobbit” Offers Fans a Way to Love Them Even More

One of the most powerful things you can do in many cases is to charge more. If you've got any kind of audience at all, part of that audience likes you and is willing to pay you more if you have something more that you can offer them. This ticket package to the movie The Hobbit may or may not be a huge success, but given the size and passion of its worldwide audience, there's almost certainly a market that...

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