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Cleveland Orchestra Targets Millennials With ‘Members Club’

The Cleveland Orchestra wants to make it as quick and easy as possible for busy, young people to see their shows live. So, they’ve created a ‘Members Club.’ Zachary Lewis of Cleveland Plain Dealer explains: “For a $35 monthly fee, set up with automatic billing, patrons gain membership to the club and the freedom to purchase a ticket to any orchestra concert at Severance Hall or Blossom Music Center for $10.” Plus, the program is available via a smartphone app. …

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Pricing

Automatic Renewal for Season Ticket Holders — The Wave of the Future?

“The Cleveland Cavaliers have become the first NBA team to require all season-ticket holders to agree to an automatic renewal policy, essentially eliminating the need for the club to pursue season-ticket renewals annually,” John Lombardo reports in a recent Sports Business Journal article. All new season-ticket buyers have had to agree to an auto-renew policy since 2012 — but this new policy affects existing season ticket-holders, too. “Now, like a gym or a country club, you are in until you …

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