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Marketing

The Value of a Holiday Show

Christmas is approaching … which means holiday productions have been popping up on stages in theaters all over the map: A Christmas Carol, It’s a Wonderful Life, The Santaland Diaries and many more. Stuart Miller reports on “The Business of ‘Carol’” for American Theatre. He writes, “More than a mere box-office cash cow, Dickens’s classic is a community builder, a gateway drug, and a holiday tradition.” Miller interviews people across the U.S. who share the benefits of having a local …

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News

Long Beach Ballet Wins 12th Annual “Nutty” Award

Long Beach Ballet has won the 12th Annual Goldstar National Nutcracker Award! As the winner of the only award that honors live performances of the seasonal classic, Long Beach Ballet will receive a cash prize to go toward education and accessibility programs; the coveted “Nutty” statuette; and is officially named the best-loved Nutcracker in the U.S. for 2018. This production competed in a field of more than 65 nominees to take top honors in the audience-favorite competition. “This is indeed …

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Innovation

Think Outside the Industry: Insta Novels on Instagram

The New York Library has a fun new idea to attract younger readers. It’s transforming classic novels into animated Instagram Stories, called Insta Novels. The first book available is Lewis Carroll’s Alice’s Adventures in Wonderland, and, according to Dani Deahl for The Verge, “The library plans to release several other books … over the next couple of months, including part two of Alice’s Adventures in Wonderland, Charlotte Perkins’ The Yellow Wallpaper, and Franz Kafka’s The Metamorphosis.” Deahl shares that “it’s a neat …

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Marketing

Interest in Outdoor Hockey Continues to Build

My read on adding KISS to the Dodger Stadium date of the Stadium Series is not that the NHL is trying to use KISS to sell more tickets. In fact, this game is selling out already. It’s the other way around: KISS, run by consummate self-promoter Gene Simmons, sees this as a platform to promote KISS and its various activities, including the launch of its arena football team, LA KISS. (I did mention the self-promotion thing, right?) The Winter Classic …

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