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Marketing

The Value of a Holiday Show

Christmas is approaching … which means holiday productions have been popping up on stages in theaters all over the map: A Christmas Carol, It’s a Wonderful Life, The Santaland Diaries and many more. Stuart Miller reports on “The Business of ‘Carol’” for American Theatre. He writes, “More than a mere box-office cash cow, Dickens’s classic is a community builder, a gateway drug, and a holiday tradition.” Miller interviews people across the U.S. who share the benefits of having a local …

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News

Happy Holidays, Thanks for Everything in 2014 and See You Next Year!

As things wind down a bit for the Christmas holiday and the run up to the new year, I’d like to thank all the readers and contributors to Selling Out this year. It was our first full year in operation, and what a year it was! We published around 500 articles, posts, interviews and pieces of commentary and had 25,000 live entertainment marketers and promoters visit the site. So, thank you for your support and contributions through the year, and …

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Promo of the Week

Promo of the Week: Straz Center Cubicle Dancers, Holiday Edition (Video)

Straz Center Synchronized Cubicle Dance Company impressed us with their version of Swan Lake, and now they’re back for some holiday fun performing Charlie Brown Christmas Dance. Read More: Promo of the Week: Walking With Dinosaurs — The Arena Spectacular Promo of the Week: Gentleman’s Guide Glams It Up for #SaveCafeEdison Promo of the Week: Hand to God Got a comment or question? Join the conversation on Twitter or Facebook.

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Pricing

Broadway Sales Go Crazy Over Christmas

A few amazing highlights of the Broadway box office numbers from the week of Christmas: • Wicked breaks $3 million on nine performances. That’s more than $300,000 every time that curtain goes up. Average paid ticket price was $184.50. Wow. • A play (not a musical) did $1.4 million. That was Betrayal, starring Daniel Craig. • Four other musicals broke $2 million, a number that a few years ago seemed unattainable. Those shows were: Kinky Boots, Spider-Man, Lion King and, …

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Experience

Sometimes a Little “Show” Makes a Concert Pop

Country superstar Trace Adkins has reached a stage in his career where he can do what he wants. As he puts it in this article, “I’m not too concerned about what the industry will let me do anymore. I’m not in that political competitive game right now, so I can pretty much do whatever I want to do.” Thus liberated from such limits, Adkins just released a Christmas album heavy with traditional songs, given a Celtic flavor. But that’s not …

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Experience

Halloween Goes Immersive, Big Holiday to Sell More

Adding more momentum to the ‘immersive’ trend in live entertainment, this year’s Halloween events blur the line between attraction and show. I think it’s great because today’s audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and participatory media work very well presuming, of course, that they’re done right. By the way, Halloween events are a big deal, and I think most …

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