#TBT: What Live Entertainment Can Learn From Chick-fil-A

Happy #TBT! Here’s an oldie-but-goodie post from Jim: What Live Entertainment Can Learn From Chick-fil-A. We've discussed the phenomenon of using a live event to promote a live event. Jim Royce [formerly of Center Theatre Group in Los Angeles] told us about a successful launch event they did to promote the onsale of Spamalot at the Ahmanson Theater. They took the wacky, silly theme of Monty Python, got a few of their people to dress up in costume and grabbed attention...

Read More