When It Comes to Promoting Your Show, Fans Say It Best

When Candace Payne's Facebook Live video of herself trying on a Chewbacca mask from Kohl’s -- and laughing hysterically -- hit 136 million views in just four days, Kohl's had the perfect response. The company showered her with gifts -- which made even more fans. According to Jessica Gioglio at Convince & Convert, we can learn a few key lessons from Kohl's recent social media moment. "Advocates Say It Better What makes this video so amazing -- besides Candace’s fantastic laugh...

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