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Come Together — Online Shows & Real Revenue

There’s real revenue in livestreaming shows, right now. “It’s been a Godsend,” says Michael Amador, manager of one of the top Beatles tribute bands, The Fab Four. This week, he sat down with Jim to talk about how the band pivoted from touring to online shows in the wake of COVID-19. They break down the equipment needed, the initial investment and ongoing costs, as well as how the Fab Four used Stellar to ticket and stream their show. Michael even...

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Goldstar Subscribers’ Return Readiness Score for Early September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. If venues followed strict cleaning routines and social distancing policies, that number goes up to 49 out of 100. And a bright spot: When asked how much they’re looking forward to the...

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Join Our Expert Chat on September 16: Online Events – Real Revenue, Right Now

Venues across the country (and around the world) are still dark. But the live entertainment industry is both resilient and creative. Many organizations are taking their show online, and seeing real revenue as a result. Our guests next week have transformed this setback into a true financial opportunity. They’ll share their virtual strategy with you. Join Goldstar CEO Jim McCarthy and Ron McNeil (John Lennon) and Michael Amador (manager) from The Fab Four for our Expert Chat on Wednesday, September...

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Go Digital! Experts Talk Boosting Engagement & Revenue With Online Events

Watch Alvin Ailey’s Thomas Cott,  Play-PerView’s Jeremy Wein and Goldstar CEO Jim McCarthy talk about their groundbreaking forays into online virtual readings, performances and more. Hear how Alvin Ailey is reaching 27 million people in 121 countries with online content this season, and Play-PerView is getting 2000+ viewers in a single online reading.  Jim also shares the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the chat: Let’s keep the conversation going over on the Show Up! Facebook...

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Join Our Expert Chat on September 2: Virtual Venues — The Show Must Go On(line)

Right now, venues are looking at the first quarter of 2021 and beyond to return to production on live events. In fact, in our survey of Goldstar organizers, 40% of them plan to return to in-person shows in the first quarter of 2021. How can we earn revenue and keep audiences engaged until then? The answer is virtual events. We’ve tapped two virtual event experts to share how they’ve brought their live events online with streaming and video.  Join Goldstar...

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Goldstar Event Organizers’ Strategy for Early August

Twice a month, Goldstar is surveying its event organizers across the country to see when they plan on reopening their venues and if they’re trying online events. The highlights from early August: 40% of organizers plan to return to in-person shows in the first quarter of 2021. The next highest response, 23%, plan to return later in 2021. 57% are currently producing online events, and 33% plan to in the near future. Check back here for the next round to...

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We Can’t Wait for a Vaccine — Experts Talk Strategy for Safely Producing Live Events

This week, Goldstar CEO Jim McCarthy was joined by American Shakespeare Center’s Ethan McSweeny and pharma/biotech attorney Denise Esposito.  Their chat drills down on what the process looks like for getting a vaccine and what organizers are doing to mitigate risk and bring audiences back now. They discuss a variety of solutions, including staff “bubbles,” outdoor and virtual events, and even special HVAC systems to reduce virus spread. Jim also shared the latest Return Readiness Score and insights from our ongoing...

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Join Our Expert Chat on August 19: When Will We Have a Vaccine and What Can We Do Until Then?

Seems like none of us can wait for the vaccine, but developing a safe and effective vaccine takes time. So, for our next Expert Chat we’ve invited a pharma/biotech attorney who’s an FDA veteran to explain the process for developing a vaccine. We’ll also pick the brain of an acclaimed director (to explore how live event organizers can adapt and thrive in the meantime). Join Goldstar, Ethan McSweeny (Artistic Director of the American Shakespeare Center), and Denise Esposito (co-chair of...

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Goldstar Event Organizers’ Strategy for Mid-July

Twice a month, Goldstar is surveying its event organizers across the country to see when they plan on reopening their venues and if they’re trying online events. The results from Mid-July: [click on the image to enlarge] [click on the image to enlarge] Check back here for the next round to see how reopening timing evolves. You can also watch our live expert chat series to see the latest results and get advice from event organizers, virologists and more. 

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Could a “Bubble” Work for Theater? What the Experts Say

This week Goldstar CEO Jim McCarthy was joined by LA Sparks President and COO Danita Johnson and San Francisco Giants’ EVP Staci Slaughter. They chatted about staff safety, rethinking the consumer experience across all genres (during the pandemic, of course, but also for the future), how a “bubble” could work for theater, and why you should “never let a good crisis go to waste.”  Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the...

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