What Your Patrons Want — Survey Says

What do your patrons like about your organization? It's an important question because it brings up issues of trust and loyalty, two things every organization values. A new survey posted by Marketing Land "explores drivers of brand perception, consumer trust and the corresponding benefits to retailers." There are a number of interesting insights, like: • "Roughly half of millennials (52 percent) and Gen Xers (48 percent) wanted retailers to align with their values. •  The overwhelming majority of respondents (85 percent) liked the...

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