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The Experts on Consumer Sentiment & Organizer Strategy

In case you missed it, on Wednesday Jim chatted with Meghan Pressman, Managing Director and CEO of Center Theatre Group in Los Angeles, and Summer Bohnenkamp, the VP of Marketing and Programming of the David A. Straz Center in Tampa, FL. They covered the current issues, challenges, and strategy they are considering to reopen. Plus, they talked engagement tactics for their audiences while the doors are closed.  Jim also shared the latest Return Readiness Score and insights from our consumer …

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News

TEDxBroadway to Host Live Streaming Conversation Series

Today, TEDxBroadway organizers announced a new series of online conversations with a central theme in light of the COVID-19 pandemic and its impact on the Broadway community — “What’s the best WE can be right now?” “We’ve tapped a few of our TEDxBroadway alumni with the idea that their topics seem especially meaningful in these tough times, and there’s more to say about them,” says TEDxBroadway Co-Founder, Damian Bazadona of Situation. “Their topics range from service, to facing challenges, to just taking an opportunity to share …

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Marketing

Tackle Your Theater’s Top Marketing Challenges

HubSpot polled thousands of marketers about their challenges and problem-solving strategies — and they compiled seven of the most common challenges (and what you can do about them) here. Check out the two we’ve highlighted below: “Generating Traffic and Leads Why It’s a Challenge Generating enough traffic and leads was the top marketing challenge, according to the 2016 State of Inbound report. While we ask marketers about their challenges every year, this time we added this answer as a new …

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