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Move Over, TMZ: The Best Place to Catch Celebs Is Now the Broadway Stage

Not long ago, the closest you could get to seeing Hollywood stars up close and personal was staring at the faded headshot wall at your local dry cleaners. But these days, a growing number of major film and TV stars -- from Jake Gyllenhaal and Larry David to Sienna Miller and Elisabeth Moss -- are taking time off from cashing their massive Hollywood paychecks to take on high-profile roles in some of Broadway’s buzziest new shows. And while celebrities bring...

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#TBT

#TBT: 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s a continuation of the #TBT article we posted last week. 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster We discussed how you might consider starting before the show starts and ending after the show ends. Now, we’re on to Frame-Breaking Idea No. 2: Not Starting at Zero With Every Show. In this case, sports franchises are an excellent illustration of my point. Suppose that the lineup of the Los...

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