100 Million People Are on Snapchat — Are You?

We wrote about 10 Brand Doing Snapchat Right. In this Fast Company article, Elizabeth Segran highlights five companies that started using Snapchat when it launched in 2011 — and they’ve reaped (and continue to reap) the benefits. According to Segran, Snapchat “has more than 100 million daily users who spend an average of half an hour on the app every day. … Although the service still skews toward the millennial set — 60% of all 13- to 34-year-old smartphone users …

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