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Marketing

The Ultimate Hook for Your Customers

Millennials love music. And marketers want to reach millennials. For its latest TV spot, the online service Autotrader uses Sjowgren's song "Seventeen," and also gives a cameo to the Bay Area indie band. According to Adweek's David Gianatasio, in the spot Autotrader casts itself as a kind of Tinder for millennials looking to hook up with new cars: "We wanted to create a story with a strong music track at its core," Zambezi executive creative director Josh DiMarcantonio tells AdFreak. "We...

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#TBT

#TBT: Best Positioning Statement Ever …

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Best Positioning Statement Ever … . In 1973, Vice President Spiro Agnew resigned in disgrace because of a bribery scandal. Because of this, President Richard Nixon had to pick a vice president, and he chose the House Minority Leader Gerald Ford. Eight months later, President Nixon resigned from office because of the Watergate scandal, and Ford became president. Wow, imagine that trip. Obviously, Ford was far from an unknown, but to...

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Innovation

Will Green Cars Make Formula E Racing a Hit?

I learned about Formula E from this article, which describes how the owners of the Boston Celtics have made an investment in the new sport. It's a worldwide racing circuit that uses environmentally friendly electric cars. There are 10 races in each season, and two of them will be in the United States. I was also fascinated to hear that promoters of the race circuit expect the sound of these cars to be one of their main draws, because they...

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