Millennials love music. And marketers want to reach millennials. For its latest TV spot, the online service Autotrader uses Sjowgren’s song “Seventeen,” and also gives a cameo to the Bay Area indie band. According to Adweek‘s David Gianatasio, in the spot Autotrader casts itself as a kind of Tinder for millennials looking to hook up with new cars: “We wanted to create a story with a strong music track at its core,” Zambezi executive creative director Josh DiMarcantonio tells AdFreak. …

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I learned about Formula E from this article, which describes how the owners of the Boston Celtics have made an investment in the new sport. It’s a worldwide racing circuit that uses environmentally friendly electric cars. There are 10 races in each season, and two of them will be in the United States. I was also fascinated to hear that promoters of the race circuit expect the sound of these cars to be one of their main draws, because they …

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