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Marketing

Are You Promoting a Show or Lifestyle?

Here’s the thing: For those of us who work in the live entertainment industry, going to a show isn’t just a one off -- it’s a lifestyle. We know the value of an event, and we know what a role it plays in our own lives. I think we all wish that everybody valued a night at a show as much as we did. So, we have to ask: As marketers, are you promoting a show or a lifestyle? If you...

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News

Need more 👀 on your event?

Just in time for Halloween, we’ve got a real treat for you: A Boost BOGO (Buy One Get One) starting today through October 31! With Boost, you get … Your event in a prime position in Goldstar emails. Increased awareness with our most active members. And with the BOGO, you’ll double your awareness and reach. To get your treat: Set up a Boost campaign of $300 or more and include “BOGO” in the campaign name. Create your campaign for half the total days...

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Marketing

Are You on Pace for a Record Season?

You've probably already heard about Goldstar's Boost (from us!). It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow. Throughout the year, we'll be sharing news and updates. We’re only halfway through January, and for many of Goldstar's Organizers, it’s already shaping up to be a great year: “We’re on pace to see a record season,...

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Marketing

Marketing Ideas to Spark Your Imagination for 2019

Major brands have major money, so it's not surprising their marketing campaigns are good. But they can also give us all a little inspiration as we brainstorm new ideas for 2019. Jonathan Lang of Entrepreneur shares his list of major brands with the most creative marketing ideas in 2018. Hopefully, these will spark your imagination for the new year. We've picked three to share below, then read more here: "IHOP -- The International House of Burgers When people heard that IHOP (The International...

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Marketing

Time Is Almost Up — For Your Present From Team Goldstar

Only 6 days left! Goldstar wants to give you a little gift for the holidays: a Boost BOGO (Buy One Get One) through December 31! Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name and Goldstar will match it within seven days. You’ll get double the emails and increase in awareness. If it’s your first time setting up a campaign, here are a few tips to make sure it goes well: Set your campaign for...

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Marketing

Here’s a Present from Team Goldstar!

For the holidays, Goldstar wants to give you a little gift: a Boost BOGO (Buy One Get One) through December 31! Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name and Goldstar will match it within seven days. You’ll get double the emails and increase in awareness. If it’s your first time setting up a campaign, here are a few tips to make sure it goes well: Set your campaign for 7 to 10 days...

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Marketing

9 Smart Ways to Improve Your Digital Marketing Campaigns

Once your patrons are on your site or clicking open your emails, how do you get them to actually buy? It's a question we wrestle with daily. The infographic below, created by Connext Digital, "explains nine tricks of psychology that have been known to get consumers to convert," writes Laura Forer for MarketingProfs. For example, a few tactics are: The isolation effect: Highlight a single element in a group, such as making your CTA more distinct. Instant gratification: Minimize steps needed to purchase,...

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Marketing

Goldstar’s Matching Boost Campaigns (But Only Until Nov. 2)!

For Halloween, we wanted to give you a treat: Goldstar is offering a BOOst BOGO (Buy One Get One) from now through November 2! Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name, and they’ll sneak in on Nov. 5 and match it. You’ll get double the emails and increase in awareness. Spooooky! If it’s your first time setting up a campaign, here are a few tips to make sure it goes hauntingly well: Set...

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#MondayMotivation

#MondayMotivation: Interest Equals Action at the Right Price

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pricing Is Not a Marketing Campaign. Everyone knows that pricing of tickets affects sales, and the main way this is usually observed is when prices drop, ticket sales go up. What does this mean? Why does it work like this? Is it the equivalent of a word-of-mouth marketing campaign that gets people excited and talking about the tickets for sale? Not...

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Marketing

Channel Your Inner-Batman and More Visual Storytelling Techniques

"We’re programmed to pay our undivided attention to a great story -- that’ll never change," Clifford Chi writes in this HubSpot post. This applies to visual stories as well. Chi highlights brands that tell captivating visual stories in retail, which "pull their audience into a narrative and evoke certain feelings and emotions that consumers associate with their brand, driving them to not only visit their store, but also buy their products." We share two of Chi's examples below. Then check out...

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