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Simple Rules to Improve Your Site Design

According to Entrepreneur, “88 percent of consumers are unlikely to return to a website after one bad experience.” Which means, first impressions are extremely important. Writer Gabriel Shaoolian reports, “According to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility — a quality that is imperative for brands to captivate new consumers and then turn them into returning customers.” We’re always working hard to make our user experience the best …

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Marketing

6 Steps to Make Your Call to Action Stand Out

It’s a difficult question to answer in absolute terms, writes Jack Simpson for Econsultancy, but “there are a number of call to action best practice elements that have been shown to increase the chances of success.” With these elements in mind — size, color, wording, contrast with the rest of the page, position and urgency — Simpson highlights 10 brilliant examples of calls to action here. And we’ve selected a few to feature below: 1. Manpacks: Even though there‚Äôs quite …

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Marketing

How to Keep People From Leaving Your Website

If you’re wondering why people are coming to your website but not sticking around, HubSpot Blogs has assembled a list of reasons why people may be leaving your site. And if people leave your site too soon, it’s harder to convert them into leads and customers. We’ve picked out a few reasons to highlight below, then head over to HubSpot Blogs to read the entire article. 1. Your content is difficult to read: On a related note, consider that design …

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