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Marketing

Draw a Broader Crowd With Beer

Beer seems to be a popular topic on our pages these days. We recently wrote about Bach & beer when a musician played the Baroque cello to a standing-room-only crowd at Dock Street Brewery in Philadelphia. And Oregon Ballet Theatre offered special perks with some of their tickets: an intermission party featuring free PBR tall boys. Now, California Ballet is presenting Beyond the Barre: Beer and Ballet this weekend: Set in casual digs -- California Ballet's studio -- this unique...

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Experience

Ready for a Cold Weather Super Bowl?

Read up about how MetLife Stadium in New Jersey is getting ready for this year’s Super Bowl. Every few years, the NFL skips the balmy climates of places like Miami, Tampa, New Orleans and San Diego to hold a Super Bowl somewhere potentially chilly. This game, however, is the first Super Bowl in a cold winter climate and an outdoor stadium.* Indianapolis, Detroit and Minneapolis have all hosted, but their stadiums are all climate-controlled domes. MetLife is a great big...

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Word Stock

Word Stock Market: Bowl Game

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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