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#WednesdayWisdom

#WednesdayWisdom: Should Emotion Decide Who Can Buy a Ticket First?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Allow “True Fans” to Buy Tickets First. In the olden days, if you wanted a ticket to a hot concert, the best way to secure one was to camp out overnight, usually outside a record store*, so as to be in line when the tickets went on sale. Sure, you got a pretty lousy ticket, but at...

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Marketing

6 Steps to Make Your Call to Action Stand Out

It's a difficult question to answer in absolute terms, writes Jack Simpson for Econsultancy, but "there are a number of call to action best practice elements that have been shown to increase the chances of success." With these elements in mind -- size, color, wording, contrast with the rest of the page, position and urgency -- Simpson highlights 10 brilliant examples of calls to action here. And we've selected a few to feature below: 1. Manpacks: Even though there’s quite a...

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Technology

Why Pinterest’s Buy Button Will Change E-commerce Forever

Just like Facebook and Twitter, Pinterest has announced it will add a buy button to the social platform. And, according to HubSpot Blogs, it will change e-commerce forever. Why? Because people go to Pinterest with shopping in mind. Some new research from Shopify supports this thinking: The average amount spent per Pinterest referred order is $50, the highest of all major social networks, and 93% use Pinterest to plan purchases and 96% use Pinterest to gather product information. Read more...

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Experience

When You Buy Your Ticket Can Affect Your Mood

When you buy a ticket to a show, you’re actually buying: a physical ticket (often) the anticipation of the event the entertainment of the event the memories and reflections that follow the event, including talking about it with other people a change in yourself — an upgrade That's what Jim wrote back in October. Yesterday, Science of Us highlighted the findings of a new paper in Psychological Science, which suggest that we derive more pleasure from anticipating experiences than material objects. “The...

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Word Stock

Word Stock Market: Charger

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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