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Consumer Sentiment Survey Results (Round One: Early May)

There are a lot of questions around when and how venues can reopen, but one of the most important is this: Are audiences ready to return to live events? In order to track their sentiments, Goldstar is conducting a survey every two weeks. You can see the results of the first survey (taken in early May) here: We'll continue to share the results here and in our live expert chats. The next one is May 27.

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News

What Will It Take to Reopen Venues? Conversation With Virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman, Pt. 2

Jim recently chatted with virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman about reopening live entertainment venues. You can watch the full chat here, or read on for an excerpt of their conversation (which we’ll post in two parts — click here for part 1).  First, a little about Vincent: He is a Professor of Microbiology & Immunology in the College of Physicians and Surgeons of Columbia University and has done laboratory research on viruses since 1975, specifically influenza viruses. He also...

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News

What Will It Take to Reopen Venues? Conversation With Virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman

Jim recently chatted with virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman about reopening live entertainment venues. You can watch the full chat here, or read on for an excerpt of their conversation (which we’ll post in two parts).  First, a little about Vincent: He is a Professor of Microbiology & Immunology in the College of Physicians and Surgeons of Columbia University and has done laboratory research on viruses since 1975, specifically influenza viruses. He also writes a Virology Blog...

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News

LIVE CHAT on 4/29 — What Will it Take to Reopen? Virology and the Venue

You’re invited to a 30-minute deep dive with virologist Vincent Racaniello, Pasadena Playhouse’s Danny Feldman and Goldstar CEO Jim McCarthy on Wednesday, April 29 at 3:00pm Eastern/12:00pm Pacific.  Vincent is a Professor of Microbiology & Immunology in the College of Physicians and Surgeons of Columbia University and has done laboratory research on viruses since 1975, specifically influenza viruses. He also writes a Virology Blog and hosts several podcasts about virology. Danny joined Pasadena Playhouse in 2016. Overseeing both the artistic and business...

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#MondayMotivation

#MondayMotivation: Invest More in the Things That Drive Results

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Can't Cut Your Way to Greatness. When businesses and organizations reduce their costs, one of two things happens. Either they stop being able to do something useful that they previously could do, or they stop wasting resources that weren’t doing them any good. Of course, it’s more nuanced than that. Most budget cuts probably do at least a smidgeon...

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#MondayMotivation

#MondayMotivation: What Does It Mean to Go Fast?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Clock Time vs. Calendar Time. What does it mean to go fast? To get things done quickly? To be productive with time? Does it mean moving through your tasks with Benny Hill-like speed? Does it mean, for example, moving your toothbrush up and down faster? Or, perhaps it means brushing for a fraction of the time you usually do? In the context of a...

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News

PODCAST: Klaus Derendorf Talks Finding Success in Changing Times

Finding Success in Changing Times With Klaus Derendorf Having talent does not always equal success. Plenty of people have all the talent in the world, but will never make it big. So how do you find that balance between focusing on your creative talent and devoting time to the business and relationship skills you need to succeed?  This week’s guest has the answer. Klaus Derendorf is Chief Business Development Officer at VerifiR, a cloud-based marketing, sales, and authentification platform. VerifiR helps brands...

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#MondayMotivation

#MondayMotivation: Hard to Use — That’s Where We Live

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Does Our Industry Make It Harder to Buy Tickets on Purpose? Here’s the thing about live entertainment: It’s inconvenient. It’s just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn’t get to choose. That may sound stupid and obvious, but that’s only because it IS...

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#MondayMotivation

#MondayMotivation: Start From a Baseline of Zero

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Go Big or Go Home? Fixing a Broken Business Model. When people inside an organization either can’t or won’t confront the reality of their business model, bad things tend to happen. Symphonies and orchestras are having an increasingly hard time balancing their P&Ls. Here are two unfortunate but typical recent stories detailing these challengs, about the Green Bay Symphony Orchestra and the Delaware Symphony Orchestra. It’s...

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Marketing

Subj: Inter Office Mail – Customer Commitment – How Do You Look at Things?

Editor’s Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too. From: Jim McCarthy Sent: Fri 8/2/2019 2:00 PM To: GSE There's a famous psych experiment that you may have read about, that you can actually play along with if you'd like. People were asked to close their eyes and, with their finger, draw an imaginary capital letter B on their forehead. (Actually, the original study used...

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