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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the...

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Promo of the Week

Promo of the Week: On the Town Takes to the Streets

If you've got a musical about three sailors on shore leave in New York, what better way to promote it than to have those three men hit the real streets of NYC? That's exactly what happened in this promotion for On the Town, which is coming back to Broadway this September. Watch as the guys ride the ferry, eat at Nathan's and see plenty of other iconic NYC sights.(Video credit: Nick Davis Productions - Produced by Nick Davis, Directed...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We've added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the...

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ICYMI

In Case You Missed It

Each week we gather up stories that are worth a read. And now, in case you missed them ...Is your marketing sharing your story? The experts over at KISSmetrics explain why it's a must for brands, even (or especially) live entertainment brands. Sure, it's the name of this blog but is "selling out" what you should really be striving for? Goldstar CEO Jim McCarthy explains why that's not necessarily how you should measure your success.Can the "little guys" learn anything...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

Read More

Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

Read More

Bright Ideas

What Broadway Can Learn From the World Cup

On his blog, The Producer's Perspective, Ken Davenport shares three things Broadway can learn from the World Cup.• Related:• What the NFL Can Learn From Broadway, or I’m an Indian Too• Broadway Should Encourage Risk Tolerance of Innovative Shows• The Single Best Guarantee of Ongoing Sales Success

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them …• Are you caught up in World Cup madness? We published one article about the World Cup setting new internet-video streaming records, but the following article also caught our eye. When Japan lost its first World Cup match with the Ivory Coast by 2-1, they actually cleaned up the stadium!• July 31 marks Avenue Q's 11th anniversary, including...

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Promo of the Week

Promo of the Week: Epic Phantom Wall Mosaic

Our promo of the week honor goes to SERINO/COYNE. It took over 3,000 tiles to create this brand-new wall mosaic featuring photos from all 26 years The Phantom of the Opera has been on Broadway. If you happen to be in New York City, check it out in person at the Majestic Theatre!

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Bright Ideas

Natasha Tsakos & Ainissa Ramirez at TEDxBroadway 2014 (Videos)

Take a look at two of the exciting talks from TEDxBroadway 2014: Natasha Tsakos' wild and entertaining talk about the evolution of theater and Dr. Ainissa Ramirez's compelling and heartfelt challenge from the world of science to the world of Broadway.• Natasha Tsakos• Dr. Ainissa Ramirez Related:• TEDxBroaday Is Not a Theater Conference• Diane Paulus Brings Important Message to TEDxBroadway• Bobby Lopez Sings Smash Hit “Let It Go” From “Frozen” at TEDxBroadway

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