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Should the Tonys Try to Be the Oscars?

The fact is many Americans have never seen (and may never see) a Broadway play. Which makes the televised production of the Tony Awards a bit tricky. How do you engage with an audience that isn't at all familiar with what you're celebrating?Neil Genzlinger at the New York Times pondered this question after this weekend's Tony Awards. The main tactic was to pretend that plays are movies and highlight songs and story lines (think Rocky and Aladdin) that would...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted by Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them ...TV and Broadway producers Amy Sherman-Palladino and Dan Palladino sat down with Vulture's Denise Martin to give insight into their play Violet and the demise of Bunheads.Even if you're extremely careful with your ticket pricing you may be setting yourself up for failure just by doing the wrong math. Goldstar CEO Jim McCarthy shares why thinking in terms...

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Experience

Tony Nominees Share Pet Peeves, Crazy Auditions and More (Video)

In anticipation of the upcoming Tony Awards, The Hollywood Reporter sat down with six male and six female Broadway stars to talk about everything from their grueling performance schedules, favorite roles and more. Watch the videos below or head over to HollywoodReporter.com for the full story.Related:This Week's Top 10 Broadway Shows, as Sorted by Revenue Per Seat Another Musical for Broadcast -- This Is a Good Thing Selling Out With Randy Weiner

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Experience

What Does it Take to Fill Robin William’s Shoes?

Performing the role of the Genie in Disney's latest Broadway show, Aladdin, is no easy task. Not only are you performing eight shows a week in a physically demanding role, but you have to live up to the legendary performance Robin Williams did in the original animated feature.Luckily for actor James Monroe Iglehart playing the Genie is a labor of love, and the response on Broadway has been positive despite earlier bumps in the road.Recently Iglehart spoke with Los...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted by Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand.

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ICYMI

In Case You Missed It

Each week we gather up stories we think are worth a read. And now, in case you missed them ...Is your venue sending the right message? Goldstar CEO Jim McCarthy explains how important it is for theaters and other live entertainment venues to be clear on what they're presenting.James Cameron + Avatar + Cirque du Soleil = A live show everyone will be talking about. Variety has the full story.Disney made the news with their ticket price increases and...

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Promo of the Week

Promo of the Week: Mothers and Sons Daring Twitter Campaign

Homophobic slurs may not seem like an obvious marketing move (at least not when you're marketing a Broadway show), but it sure worked for the Mothers and Sons team.The Huffington Post detailed the show's recent Twitter campaign, which involved quoting actual homophobic tweets without prior explanation to catch people's attention and bring to light the hateful speech happening every day. We followed up with SpotCo Senior Social Media Manager Steven Tartick, who helped orchestrate the creative campaign, to see how...

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News

Broadway’s Making Bank

The 2013-2014 Broadway season has just ended and the numbers are looking great. Broadway.com is reporting that shows grossed $1.27 billion during the period and total attendances reached 12.21 million. The reason for the more than 11 percent increase in grosses? A combination of more running weeks (the previous season was impacted by Hurricane Sandy), big shows like Aladdin and Les Miserables and big stars like Daniel Craig, Neil Patrick Harris and Denzel Washington.For the rest of the good...

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ICYMI

In Case You Missed It

Each week we gather up a handful of stories we think are worth a read. And now, in case you missed them ...It sounds crazy, but it's true: Sometimes people prefer to pay more. Goldstar CEO Jim McCarthy explains why here.Good news! The San Diego Opera will not be closing after all. The board of directors has rescinded a vote to close the company and they just announced their 2015 season. Read more from Angela Carone at KPBS here.Goldstar...

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