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Bright Ideas

Defining Originality: The How Rather Than the What

Half of Broadway's content is from other sources, according to this article. And you know what? I don't care! In fact, I think Jordan Roth of Jujamcyn Theaters nailed this topic forevermore in his TEDxBroadway 2012 talk, when he defined "originality" to mean more than just, "is there source material?" But on the invention inherent to the work. The "how" rather than just the "what," as he put it.Hey, Shakespeare cribbed Ovid, Plutarch and folk tales from all over Europe,...

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Marketing

TV Actors See Stage as Great Next Step

A lot of people will want to see Bryan "Heisenberg" Cranston as LBJ on Broadway. Having said that, a lot of people would be interested in seeing Bryan Cranston as Barney the Purple Dinosaur on Broadway, if such a thing were in production. It's not much of a statement to say that star power makes a big difference to sales, but I do think it's correct and very interesting to say that Bryan Cranston clearly sees great stage work...

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P&L

Revenue Up, Attendance Down on Broadway

Broadway producer (and Selling Out friend) Ken Davenport analyzes the first 13 weeks of the Broadway 2013-14 season … and he’s not happy. Though revenue is up .3% (Don’t spend that all in one place!), attendance is down 8.7%, which is on a base of attendance, which dropped 6.2%. Ken says, “I’m not sounding the alarm bells just yet, but I definitely have my finger on my ‘I’ve Fallen and I Can’t Get Up’ button.” OK, Ken’s alarm system sounds...

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