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Are Free Samples the Secret to Selling Out?

It's a familiar scenario: You're in the food court when someone offers you a sample. Sometimes that sample is good enough to make you rethink your usual order and try what the new place has to offer. It works with lunch, why not with theater?That's the idea Ken Davenport has over on his blog, The Producer's Prospective. He suggests getting your show out into the world via local news, street corners, cabaret nights, whatever it takes. And while your...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Experience

Times Square 2.0: Craig Dykers on the Makeover of “The Crossroads of the World” (Video)

In his talk from TEDxBroadway 2014, architect and founding partner of Snøhetta Craig Dykers gives his insight into the reconstruction of the master plan for a space that gets more than 42 million visitors annually. We think you’ll enjoy hearing about the many influences, observations and considerations that go into this project and how it will affect so many lives. Of course, this is all about making Broadway the best it can be.Also, stay tuned because information about TEDxBroadway...

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Fans

Are Critics too Tough on New Musicals?

These days the overwhelming majority of musicals being staged are revivals or based on something (books, movies, etc.). It's not hard to understand why -- putting on a new musical is a huge undertaking and carries enormous risk. Until you perform it, you really don't know how audiences will react, which isn't the case with Phantom or Oklahoma.This risk made Lyn Gardner over at The Guardian ask whether theater reviewers should take it easy on new musicals, therefore giving...

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News

Broadway Community and Beyond Celebrate a Legend

Broadway legend Elaine Stritch was everywhere: She received one Grammy and five Tony nominations, won three Emmys and was inducted into the American Theater Hall of Fame (1995). She starred on stage, in a one-woman cabaret and on the big and small screens. At the announcement today of her passing, many of the people who've been touched by her larger-than-life persona celebrated her life in tweets. Here are a few below:Homepage Photo Credit: Scene from Elaine Stritch: Shoot Me....

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Selling Out With

Selling Out With David Binder

The cliche "you're on a roll" fits Broadway producer David Binder quite nicely right now. His current Broadway revival of Hedwig and the Angry Inch received four Tony Awards last month and just this week recouped its initial capitalization investment, less than four months after beginning performances. Of Mice and Men, starring Chris O'Dowd, James Franco and Leighton Meester, recouped its $3.8 million capitalization in just 12 weeks.Binder zigzags between mainstream productions like A Raisin in the Sun (starring...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the...

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Promo of the Week

Promo of the Week: On the Town Takes to the Streets

If you've got a musical about three sailors on shore leave in New York, what better way to promote it than to have those three men hit the real streets of NYC? That's exactly what happened in this promotion for On the Town, which is coming back to Broadway this September. Watch as the guys ride the ferry, eat at Nathan's and see plenty of other iconic NYC sights.(Video credit: Nick Davis Productions - Produced by Nick Davis, Directed...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We've added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the...

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ICYMI

In Case You Missed It

Each week we gather up stories that are worth a read. And now, in case you missed them ...Is your marketing sharing your story? The experts over at KISSmetrics explain why it's a must for brands, even (or especially) live entertainment brands. Sure, it's the name of this blog but is "selling out" what you should really be striving for? Goldstar CEO Jim McCarthy explains why that's not necessarily how you should measure your success.Can the "little guys" learn anything...

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