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Broadway Community and Beyond Celebrate a Legend

Broadway legend Elaine Stritch was everywhere: She received one Grammy and five Tony nominations, won three Emmys and was inducted into the American Theater Hall of Fame (1995). She starred on stage, in a one-woman cabaret and on the big and small screens. At the announcement today of her passing, many of the people who've been touched by her larger-than-life persona celebrated her life in tweets. Here are a few below:Homepage Photo Credit: Scene from Elaine Stritch: Shoot Me....

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Selling Out With

Selling Out With David Binder

The cliche "you're on a roll" fits Broadway producer David Binder quite nicely right now. His current Broadway revival of Hedwig and the Angry Inch received four Tony Awards last month and just this week recouped its initial capitalization investment, less than four months after beginning performances. Of Mice and Men, starring Chris O'Dowd, James Franco and Leighton Meester, recouped its $3.8 million capitalization in just 12 weeks.Binder zigzags between mainstream productions like A Raisin in the Sun (starring...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the...

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Promo of the Week

Promo of the Week: On the Town Takes to the Streets

If you've got a musical about three sailors on shore leave in New York, what better way to promote it than to have those three men hit the real streets of NYC? That's exactly what happened in this promotion for On the Town, which is coming back to Broadway this September. Watch as the guys ride the ferry, eat at Nathan's and see plenty of other iconic NYC sights.(Video credit: Nick Davis Productions - Produced by Nick Davis, Directed...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We've added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the...

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ICYMI

In Case You Missed It

Each week we gather up stories that are worth a read. And now, in case you missed them ...Is your marketing sharing your story? The experts over at KISSmetrics explain why it's a must for brands, even (or especially) live entertainment brands. Sure, it's the name of this blog but is "selling out" what you should really be striving for? Goldstar CEO Jim McCarthy explains why that's not necessarily how you should measure your success.Can the "little guys" learn anything...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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Bright Ideas

What Broadway Can Learn From the World Cup

On his blog, The Producer's Perspective, Ken Davenport shares three things Broadway can learn from the World Cup.• Related:• What the NFL Can Learn From Broadway, or I’m an Indian Too• Broadway Should Encourage Risk Tolerance of Innovative Shows• The Single Best Guarantee of Ongoing Sales Success

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them …• Are you caught up in World Cup madness? We published one article about the World Cup setting new internet-video streaming records, but the following article also caught our eye. When Japan lost its first World Cup match with the Ivory Coast by 2-1, they actually cleaned up the stadium!• July 31 marks Avenue Q's 11th anniversary, including...

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