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“Here Lies Love” Shakes Up Its Start Times

Back in January, Goldstar CEO Jim McCarthy made the point that everything is marketing, including start times. It's an important development because it recognizes the audience, and it puts their needs first. This summer, the musical Here Lies Love -- a collaboration between David Byrne and Fatboy Slim about the life of the former First Lady of the Philippines Imelda Marcos -- added a 5:00pm show on Fridays and Saturdays ... and it's a hit. We wanted to know more...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Promo of the Week

Promo of the Week: Into the Woods Teaser Images

Fans of the Tony-winning musical have another reason to be excited: Walt Disney Pictures released teaser photos of the film adaption. These vivid images of Meryl Streep, Chris Pine and Anna Kendrick will surely get people talking about the movie, but do you think they might cause some increased interest in the play as well? Check out RopeofSilicon.com for the full lineup and a trailer, or take a look at a few of our favorites below.Photos Courtesy of Walt...

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Marketing

Avoid the Power of Stories

I love stories. So do you. We’re built to love stories because, unlike data, they fit the way our brains worked best in a natural state. People who lived in a state of nature didn’t have a lot of data or Excel to help them analyze it.But they had stories, and, with a world containing way fewer things to think about than we’ve got today, those stories worked pretty well to explain what was going on and what to...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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ICYMI

In Case You Missed It

Each week we gather up articles that are worth a second read. And now, in case you missed them ...The Shubert Organization, which owns 17 of the 40 Broadway theaters in New York, is acquiring the New World Stages complex reports Brian Sloan at The New York Times. Read the full story to see what this means for the New York theater community and the future of Broadway plays. Watch Craig Dykers explain his vision for the future of Times...

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Advertising

Are Free Samples the Secret to Selling Out?

It's a familiar scenario: You're in the food court when someone offers you a sample. Sometimes that sample is good enough to make you rethink your usual order and try what the new place has to offer. It works with lunch, why not with theater?That's the idea Ken Davenport has over on his blog, The Producer's Prospective. He suggests getting your show out into the world via local news, street corners, cabaret nights, whatever it takes. And while your...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Experience

Times Square 2.0: Craig Dykers on the Makeover of “The Crossroads of the World” (Video)

In his talk from TEDxBroadway 2014, architect and founding partner of Snøhetta Craig Dykers gives his insight into the reconstruction of the master plan for a space that gets more than 42 million visitors annually. We think you’ll enjoy hearing about the many influences, observations and considerations that go into this project and how it will affect so many lives. Of course, this is all about making Broadway the best it can be.Also, stay tuned because information about TEDxBroadway...

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Fans

Are Critics too Tough on New Musicals?

These days the overwhelming majority of musicals being staged are revivals or based on something (books, movies, etc.). It's not hard to understand why -- putting on a new musical is a huge undertaking and carries enormous risk. Until you perform it, you really don't know how audiences will react, which isn't the case with Phantom or Oklahoma.This risk made Lyn Gardner over at The Guardian ask whether theater reviewers should take it easy on new musicals, therefore giving...

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