Archives

Experience

TEDxBroadway Is Not a Theater Conference

I had an absolute blast at TEDxBroadway last week, and I hope that everyone who came to the event did, too. The feedback has been overwhelmingly positive, both at the event itself and afterward online.The people who go to the event and, of course, the team of volunteers and speakers who show up to do the event truly seem to believe in the idea that trying to imagine the best that Broadway can be is worth the time. To...

Read More

News

The Importance of Ecosystem

Last week, as the host, curator and co-organizer of TEDxBroadway, I talked about the Broadway Ecosystem. I say this all the time and every year on stage at TEDxBroadway, but every year people think it’s a new idea.It’s not a new idea, but it is a VERY important one. Theaters, restaurants, homes, academic institutions, hotels, tourist destinations, stores, public spaces, social services and everything else that people need and want exist together and affect each other. It sounds obvious,...

Read More

Bright Ideas

Crowdfunding for Shows Is Here to Stay. Just Ask Mr. Toad.

Julian Fellowes, the writer of Downton Abbey among others, has successfully crowdfunded 1 million pounds to add to 6 or 7 million more pounds from traditional investors to develop a new musical based on The Wind in the Willows.Live entertainment productions are the ideal target for crowdfunding because the fixed costs of a show represent so much of its budget, and because crowdfunders can so easily be rewarded for their investments with tickets. It's an ideal situation, really.Of course,...

Read More

Experience

Why You Should Come to TEDxBroadway Next Monday

If you can make it, I strongly encourage you to get yourself down to New World Stages in New York City next Monday for TEDxBroadway 2014!If you do, you’ll be participating in a day that’s all about sharing interesting, provocative, possibly crazy, possibly brilliant ideas for the future of the Broadway ecosystem. True to the TED mission, TEDxBroadway is about "Ideas Worth Spreading." We’ll have about 20 brilliant presenters on the stage and another 500 or so brilliant people...

Read More

Experience

The Roth Doctrine

Some people I just know I’m going to like before I meet them. Jordan Roth was one of those people because before we ever spent any real time together, I read this article about Jordan and his then-recent takeover of Jujamcyn Theaters.I mention it because there's something in the article that I find myself repeating and emphasizing to venues, producers and marketers all of the time, and which I now call the Roth Doctrine.Leading into it, he describes what...

Read More

News

Who Would Want to Keep Peter Pan in the Dark?

More people saw The Sound of Music Live! on television at the holidays last year than went to a Broadway show in the entire year. The availability and, I suspect, the popularity of the show led some people in what I think of as the Theater Suicide Cult to find any way at all to criticize the production and snipe about the various qualities of the performers.Just imagine the fits they had when they heard that NBC is perpetrating...

Read More

News

“Frozen” Songwriter’s On Fire at TedxBroadway 2014

TEDxBroadway 2014 speaker Bobby Lopez is on fire right now! And, ironically, it’s all because of Frozen.Not only is his song “Let It Go” sweeping the nation, but the show is now destined to appear on Broadway. He must feel like Pacino in The Godfather, Part III, where as soon as his work leaves Broadway, “they keep pulling him back in!” In this case, though, it’s a very good thing!I’ve been privy to his thoughts about his TEDxBroadway talk,...

Read More

Marketing

Three Ways to Look at Tourists Dominating Broadway Sales

Theatremania calls it “well over half," but a more accurate characterization is two-thirds of tickets sold to Broadway shows are to people who are not from New York. How should Broadway think about this?• It’s a problem. The home market is huge and full of theater consumers. Local customers are cheaper to reach and easier to get to repeat. Being more successful with them would mean a more reliable and profitable baseline for the Broadway theater ecosystem.• It’s a...

Read More

P&L

The Secret of the Highest-Grossing Show of 2013

Ken Davenport points out on his blog, The Producer's Perspective, that the highest-grossing Broadway show of 2013 was not The Book of Mormon, or Kinky Boots or any of the sexy young things of recent fame, but Disney’s good old, 16-year-old The Lion King.How is it done? According to Ken, "All this proves the ol’ axiom, that the secret to a long running, super high grossing show is to make your show the star."

Read More

Marketing

Piggyback on Someone Else’s Publicity

Tonight, Mary Poppins Sing-A-Long opens at Hollywood’s El Capitan for an 11-day run, and just for tonight only, Richard Sherman, one of the composers of the 1964 film’s magical score, including the Oscar-winning song “Chim Chim Cher-ee" and “Supercalifragilisticexpialidocious," will be a special guest.You’d never have known it, but the making of this classic family favorite, starring Dick Van Dyke and Julie Andrews (who won an Oscar for her role), wasn’t easy. It took Mr. Disney 20 years to persuade...

Read More

32 of 34« First...31323334

Sign Up for Emails

VIEW PAST ARTICLES