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Broadway Sales Go Crazy Over Christmas

A few amazing highlights of the Broadway box office numbers from the week of Christmas:• Wicked breaks $3 million on nine performances. That’s more than $300,000 every time that curtain goes up. Average paid ticket price was $184.50. Wow. • A play (not a musical) did $1.4 million. That was Betrayal, starring Daniel Craig. • Four other musicals broke $2 million, a number that a few years ago seemed unattainable. Those shows were: Kinky Boots, Spider-Man, Lion King and, of course,...

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News

Goodbye 2013: A Look at Some of the Year’s Newsworthy Trends

Before we say goodbye to 2013, we thought we’d review a few of this year’s interesting trends highlighted in the news.• Moving Sound to Anywhere but the Concert Hall: The Los Angeles Times spots the latest push to get music out of the concert hall and into museums and galleries, alternative spaces and train stations, and parks and Beverly Hills formal gardens.• Younger Audiences Have On-Demand Mentality: Regional artistic directors say they're being slammed by the on-demand mentality (cable...

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News

Happy Holidays: A Few of Our Favorite Posts

Our countdown to Christmas has begun! We’d like to wish everyone a happy and safe holiday. This will be our last post until Monday, but we’d like to highlight a few of our favorite Selling Out posts since our launch.We’d also like to say thanks for being a part of the Selling Out community.Enjoy!• Hubbard Street Dance Takes It to the Streets to Grow: We spotted this piece in the Washington Post about a dance company whose sense of...

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News

Will “Spider-Man” Be Better in an Arena?

This story says there's a good chance that Spider-Man: Turn Off the Dark will go on an arena tour at some point in the future. We already know that the Broadway run is closing and that plans are in the works, and have been for some time, to develop a sit-down performance in Las Vegas. But news about an arena tour is new.I have two concerns about this, but I don't really know anything about what's planned for the...

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Bright Ideas

TEDxBroadway Young Professionals Program

As some of you know, I'm one of the organizers and the onstage host of TEDxBroadway.We're expecting another sold-out version of this event on February 24, 2014, and to make sure that we're getting not only today's important decision-makers but also the decision-makers of the future, we have created a program that allows young professionals who work in any of the industries related to or based in the Broadway ecosystem to attend for free. There isn't a hard and...

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News

Diane Paulus at TEDxBroadway 2014: From “The Donkey Show” to Tony-Winnin’ “Pippin”

Diane Paulus likes to take theatrical risks. Like with The Donkey Show, a disco adaptation of A Midsummer Night’s Dream she co-produced off-Broadway, which ran from 1999-2005, or her very first production, a rock 'n' roll version of The Tempest. And she’s done it again, this time scoring a Tony Award for Best Director for the current Broadway revival of Pippin, which features a woman in the part of Leading Player (a role originated by Ben Vereen) and the...

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News

Dollars Matter, But So Does Attendance

Broadway had a great Thanksgiving weekend, breaking the all-time revenue record as people poured in from out of town to celebrate the long weekend with a show.The record that wasn't broken, however, was the attendance record, which was actually 4% off the all-time record this year.It's a good moment to ask the question: Does that matter?Isn't it dollars, not tickets, that count?Yes, and no. Yes, because it's true that you take dollars to the bank, not ticket sales numbers.But...

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News

The Sound of Audience

Last Thursday night, 18.5 million people watched The Sound of Music performed live on television.Last season, 11.5 million people saw any show on Broadway.Quibble about the performances. Quibble about the production. Say (correctly) that the two experiences are not the same. Say (correctly) that you can’t monetize a TV viewing the same way you can monetize a theater visit.But here’s what it comes down to.When the only way to experience the product is in the building, you’re not losing...

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Innovation

Broadway Should Encourage Risk Tolerance of Innovative Shows

If you missed it, last week the producers of Spider-Man: Turn Off the Dark announced that the show is closing on Broadway and moving to Las Vegas.I've heard talk from all the way back when the show opened that a Las Vegas production was in the cards, but the goal presumably was to run two versions of the show, not to move it. I think the Vegas show makes a lot of sense and will be extremely popular. Vegas...

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Bright Ideas

“Jagged Little Pill” Musical Combines Fresh With Familiar

I predict that this actually occurs. If the American Idiot formula can be replicated, the base material is there. If you haven't seen American Idiot, it weaves a story from an existing album with just a smidgen of dialogue and no new or even much modified music. Some so-called jukebox musicals are merely a vehicle for performing some popular songs on stage without the nuisance of having to have the actual creators of those songs present. Others, like American...

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