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Pricing

This Week’s Top 10 Broadway Shows, as Sorted by Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand.

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Marketing

The Lion King Goes Viral — Again

Oops ... They did it again! A few months ago, we posted a video of the cast members of The Lion King singing “The Circle of Life” on the airplane to Sydney to celebrate the launch of the show in Brisbane. This time, the Broadway cast of The Lion King took a break between shows on June 28, 2014, and gave riders in one New York City subway car a big surprise.On YouTube, below the video reads: Last year the...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Bright Ideas

“Here Lies Love” Shakes Up Its Start Times

Back in January, Goldstar CEO Jim McCarthy made the point that everything is marketing, including start times. It's an important development because it recognizes the audience, and it puts their needs first. This summer, the musical Here Lies Love -- a collaboration between David Byrne and Fatboy Slim about the life of the former First Lady of the Philippines Imelda Marcos -- added a 5:00pm show on Fridays and Saturdays ... and it's a hit. We wanted to know more...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Promo of the Week

Promo of the Week: Into the Woods Teaser Images

Fans of the Tony-winning musical have another reason to be excited: Walt Disney Pictures released teaser photos of the film adaption. These vivid images of Meryl Streep, Chris Pine and Anna Kendrick will surely get people talking about the movie, but do you think they might cause some increased interest in the play as well? Check out RopeofSilicon.com for the full lineup and a trailer, or take a look at a few of our favorites below.Photos Courtesy of Walt...

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Marketing

Avoid the Power of Stories

I love stories. So do you. We’re built to love stories because, unlike data, they fit the way our brains worked best in a natural state. People who lived in a state of nature didn’t have a lot of data or Excel to help them analyze it.But they had stories, and, with a world containing way fewer things to think about than we’ve got today, those stories worked pretty well to explain what was going on and what to...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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ICYMI

In Case You Missed It

Each week we gather up articles that are worth a second read. And now, in case you missed them ...The Shubert Organization, which owns 17 of the 40 Broadway theaters in New York, is acquiring the New World Stages complex reports Brian Sloan at The New York Times. Read the full story to see what this means for the New York theater community and the future of Broadway plays. Watch Craig Dykers explain his vision for the future of Times...

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Advertising

Are Free Samples the Secret to Selling Out?

It's a familiar scenario: You're in the food court when someone offers you a sample. Sometimes that sample is good enough to make you rethink your usual order and try what the new place has to offer. It works with lunch, why not with theater?That's the idea Ken Davenport has over on his blog, The Producer's Prospective. He suggests getting your show out into the world via local news, street corners, cabaret nights, whatever it takes. And while your...

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