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“Frozen” Songwriter’s On Fire at TedxBroadway 2014

TEDxBroadway 2014 speaker Bobby Lopez is on fire right now! And, ironically, it’s all because of Frozen.Not only is his song “Let It Go” sweeping the nation, but the show is now destined to appear on Broadway. He must feel like Pacino in The Godfather, Part III, where as soon as his work leaves Broadway, “they keep pulling him back in!” In this case, though, it’s a very good thing!I’ve been privy to his thoughts about his TEDxBroadway talk,...

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Marketing

Three Ways to Look at Tourists Dominating Broadway Sales

Theatremania calls it “well over half," but a more accurate characterization is two-thirds of tickets sold to Broadway shows are to people who are not from New York. How should Broadway think about this?• It’s a problem. The home market is huge and full of theater consumers. Local customers are cheaper to reach and easier to get to repeat. Being more successful with them would mean a more reliable and profitable baseline for the Broadway theater ecosystem.• It’s a...

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P&L

The Secret of the Highest-Grossing Show of 2013

Ken Davenport points out on his blog, The Producer's Perspective, that the highest-grossing Broadway show of 2013 was not The Book of Mormon, or Kinky Boots or any of the sexy young things of recent fame, but Disney’s good old, 16-year-old The Lion King.How is it done? According to Ken, "All this proves the ol’ axiom, that the secret to a long running, super high grossing show is to make your show the star."

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Marketing

Piggyback on Someone Else’s Publicity

Tonight, Mary Poppins Sing-A-Long opens at Hollywood’s El Capitan for an 11-day run, and just for tonight only, Richard Sherman, one of the composers of the 1964 film’s magical score, including the Oscar-winning song “Chim Chim Cher-ee" and “Supercalifragilisticexpialidocious," will be a special guest.You’d never have known it, but the making of this classic family favorite, starring Dick Van Dyke and Julie Andrews (who won an Oscar for her role), wasn’t easy. It took Mr. Disney 20 years to persuade...

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News

High Demand Is Where You Find It

You might have missed my little summary of the crazy box office Broadway had over the holidays. Unbelievable numbers across a range of shows. This article has a little bit more about it.One little interesting tidbit that wasn’t in the first piece, though, was that Wicked has the ability to flex based on demand. Here’s the quote:“In the case of 'Wicked,'” recent renovations to the Gershwin Theater, where the show is playing, opened up 119 seats in the rear...

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Pricing

Broadway Sales Go Crazy Over Christmas

A few amazing highlights of the Broadway box office numbers from the week of Christmas:• Wicked breaks $3 million on nine performances. That’s more than $300,000 every time that curtain goes up. Average paid ticket price was $184.50. Wow. • A play (not a musical) did $1.4 million. That was Betrayal, starring Daniel Craig. • Four other musicals broke $2 million, a number that a few years ago seemed unattainable. Those shows were: Kinky Boots, Spider-Man, Lion King and, of course,...

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News

Goodbye 2013: A Look at Some of the Year’s Newsworthy Trends

Before we say goodbye to 2013, we thought we’d review a few of this year’s interesting trends highlighted in the news.• Moving Sound to Anywhere but the Concert Hall: The Los Angeles Times spots the latest push to get music out of the concert hall and into museums and galleries, alternative spaces and train stations, and parks and Beverly Hills formal gardens.• Younger Audiences Have On-Demand Mentality: Regional artistic directors say they're being slammed by the on-demand mentality (cable...

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News

Happy Holidays: A Few of Our Favorite Posts

Our countdown to Christmas has begun! We’d like to wish everyone a happy and safe holiday. This will be our last post until Monday, but we’d like to highlight a few of our favorite Selling Out posts since our launch.We’d also like to say thanks for being a part of the Selling Out community.Enjoy!• Hubbard Street Dance Takes It to the Streets to Grow: We spotted this piece in the Washington Post about a dance company whose sense of...

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News

Will “Spider-Man” Be Better in an Arena?

This story says there's a good chance that Spider-Man: Turn Off the Dark will go on an arena tour at some point in the future. We already know that the Broadway run is closing and that plans are in the works, and have been for some time, to develop a sit-down performance in Las Vegas. But news about an arena tour is new.I have two concerns about this, but I don't really know anything about what's planned for the...

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Bright Ideas

TEDxBroadway Young Professionals Program

As some of you know, I'm one of the organizers and the onstage host of TEDxBroadway.We're expecting another sold-out version of this event on February 24, 2014, and to make sure that we're getting not only today's important decision-makers but also the decision-makers of the future, we have created a program that allows young professionals who work in any of the industries related to or based in the Broadway ecosystem to attend for free. There isn't a hard and...

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