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A Fond Farewell to Mickey Rooney

Stage and screen star Mickey Rooney passed away this weekend at age 93. Variety put together a superb obituary for the actor that details his life in the spotlight. We also wanted to share this video of Rooney playing Puck in A Midsummer Night's Dream as well as this quote from the man himself:“You've got to recognize, there will never be another you. It has nothing to do with ego; it happens to be the truth. There will never...

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Marketing

The Lion King Goes Viral

Who doesn't love a little free publicity? That's exactly what The Lion King production in Australia got when the video below went viral.To celebrate the launch of the show in Brisbane, cast members sang "The Circle of Life" on the airplane back to Sydney. You can feel the energy and even if it was preplanned, the video doesn't feel that way. It's fun to watch and easy to see why everyone's sharing it.

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Pricing

“The Lion King” + Dynamic Pricing = No. 1

While we're on the topic today of math, ticket prices and calculating revenue, Patrick Healy's article in The New York Times yesterday points out how "The Lion King" has used dynamic pricing to become the top-grossing show on Broadway in 2013.Is your organization using dynamic pricing? 

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Technology

“What Stuck With Me From TedxBroadway 2014”

Last week, a few Goldstar employees attended TEDxBroadway 2014. So we asked them to tell us what especially struck a chord with them from the conference. Here’s one response from Kimi Yuen, senior venue relations manager for New York:I’m an Instagram-aholic. I love theater, but my experience isn't complete without checking in on Facebook. Even though I turn off my electronic devices during a show, as soon as intermission comes I have an uncontrollable urge to check my iPhone....

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Experience

TEDxBroadway Is Not a Theater Conference

I had an absolute blast at TEDxBroadway last week, and I hope that everyone who came to the event did, too. The feedback has been overwhelmingly positive, both at the event itself and afterward online.The people who go to the event and, of course, the team of volunteers and speakers who show up to do the event truly seem to believe in the idea that trying to imagine the best that Broadway can be is worth the time. To...

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News

The Importance of Ecosystem

Last week, as the host, curator and co-organizer of TEDxBroadway, I talked about the Broadway Ecosystem. I say this all the time and every year on stage at TEDxBroadway, but every year people think it’s a new idea.It’s not a new idea, but it is a VERY important one. Theaters, restaurants, homes, academic institutions, hotels, tourist destinations, stores, public spaces, social services and everything else that people need and want exist together and affect each other. It sounds obvious,...

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Bright Ideas

Crowdfunding for Shows Is Here to Stay. Just Ask Mr. Toad.

Julian Fellowes, the writer of Downton Abbey among others, has successfully crowdfunded 1 million pounds to add to 6 or 7 million more pounds from traditional investors to develop a new musical based on The Wind in the Willows.Live entertainment productions are the ideal target for crowdfunding because the fixed costs of a show represent so much of its budget, and because crowdfunders can so easily be rewarded for their investments with tickets. It's an ideal situation, really.Of course,...

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Experience

Why You Should Come to TEDxBroadway Next Monday

If you can make it, I strongly encourage you to get yourself down to New World Stages in New York City next Monday for TEDxBroadway 2014!If you do, you’ll be participating in a day that’s all about sharing interesting, provocative, possibly crazy, possibly brilliant ideas for the future of the Broadway ecosystem. True to the TED mission, TEDxBroadway is about "Ideas Worth Spreading." We’ll have about 20 brilliant presenters on the stage and another 500 or so brilliant people...

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Experience

The Roth Doctrine

Some people I just know I’m going to like before I meet them. Jordan Roth was one of those people because before we ever spent any real time together, I read this article about Jordan and his then-recent takeover of Jujamcyn Theaters.I mention it because there's something in the article that I find myself repeating and emphasizing to venues, producers and marketers all of the time, and which I now call the Roth Doctrine.Leading into it, he describes what...

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News

Who Would Want to Keep Peter Pan in the Dark?

More people saw The Sound of Music Live! on television at the holidays last year than went to a Broadway show in the entire year. The availability and, I suspect, the popularity of the show led some people in what I think of as the Theater Suicide Cult to find any way at all to criticize the production and snipe about the various qualities of the performers.Just imagine the fits they had when they heard that NBC is perpetrating...

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