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Putting on My Producer’s Hat

It’s that time again when I get to wear my producer’s hat. Once a year, I gather an extraordinary group of talent to put on an event at New World Stages in New York City. And, like every producer out there, I stress about the quality of the event, the effectiveness of the marketing, reaching an audience and, yes, reading the reviews.For me, producing TEDxBroadway is a vital part of my job as CEO of Goldstar because our goal...

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The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Get to Know TEDxBroadway 2017 Speaker Alton Fitzgerald White

Editor’s note: Before we kick off our new theme, "Let's Talk," on March 21, we’re asking our TEDxBroadway 2017 speakers to tell us a little more about themselves.Alton Fitzgerald White is a singer, actor and dancer who broke Broadway records with 4,308 performances as King Mufasa in The Lion King. He's looking forward to the release of his upcoming book, tentatively titled PRIDE: My Journey From the Projects to the Pride-lands -- Mastering the Challenge of Daily Performance.What was...

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The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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TEDxBroadway Speaker Spotlight: Jennifer Ashley Tepper (2016)

Jennifer Ashley Tepper delivered a TEDxBroadway talk last year about the importance of maintaining historic theaters for the sake of our industry and art form. We recently checked in with Jennifer to learn how the real estate landscape has changed over the past year. Here's what she had to say:"This week, Broadway gets the Hudson Theatre back. When Sunday in the Park with George plays its opening notes, it'll be the first time the Hudson has seen legitimate theater...

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The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 29

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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TEDxBroadway Announces Young Professional and Student Programs (Application Deadline Jan. 31)

When the sixth annual TEDxBroadway returns Tuesday, March 21, 2017 to New World Stages in New York City, the always sold-out event will be brimming with new ideas, new themes and new members of the Young Professional and Student Programs."We want to make sure that as we discuss the future of Broadway, the next generation is in the room to lend their voices and help shape the future of the Broadway eco-system,” says Jim McCarthy, CEO, Goldstar and Co-organizer,...

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