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Pricing

This Week’s Top 10 Broadway Shows, as Sorted by Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand.

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ICYMI

In Case You Missed It

Each week we gather up stories we think are worth a read. And now, in case you missed them ...Is your venue sending the right message? Goldstar CEO Jim McCarthy explains how important it is for theaters and other live entertainment venues to be clear on what they're presenting.James Cameron + Avatar + Cirque du Soleil = A live show everyone will be talking about. Variety has the full story.Disney made the news with their ticket price increases and...

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Promo of the Week

Promo of the Week: Mothers and Sons Daring Twitter Campaign

Homophobic slurs may not seem like an obvious marketing move (at least not when you're marketing a Broadway show), but it sure worked for the Mothers and Sons team.The Huffington Post detailed the show's recent Twitter campaign, which involved quoting actual homophobic tweets without prior explanation to catch people's attention and bring to light the hateful speech happening every day. We followed up with SpotCo Senior Social Media Manager Steven Tartick, who helped orchestrate the creative campaign, to see how...

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News

Broadway’s Making Bank

The 2013-2014 Broadway season has just ended and the numbers are looking great. Broadway.com is reporting that shows grossed $1.27 billion during the period and total attendances reached 12.21 million. The reason for the more than 11 percent increase in grosses? A combination of more running weeks (the previous season was impacted by Hurricane Sandy), big shows like Aladdin and Les Miserables and big stars like Daniel Craig, Neil Patrick Harris and Denzel Washington.For the rest of the good...

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ICYMI

In Case You Missed It

Each week we gather up a handful of stories we think are worth a read. And now, in case you missed them ...It sounds crazy, but it's true: Sometimes people prefer to pay more. Goldstar CEO Jim McCarthy explains why here.Good news! The San Diego Opera will not be closing after all. The board of directors has rescinded a vote to close the company and they just announced their 2015 season. Read more from Angela Carone at KPBS here.Goldstar...

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Bright Ideas

Another Musical for Broadcast — This is a Good Thing

First there was Sound of Music, and then the announcement of Peter Pan at the Holidays this year. Now NBC has announced that it’s going to broadcast The Music Man, though the date hasn’t been announced.Let me restate my unequivocal belief that this is good. It’s good because it means more people will come into contact with a live entertainment product. As I said before, more people saw Sound of Music on TV last December than saw a...

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ICYMI

In Case You Missed It

Each week we gather up stories we think are worth a read. And now, in case you missed them ..."Print at Home" is on it's way to becoming about as relevant as "buy this CD." See what Goldstar CEO Jim McCarthy thinks you should do about it.It was a play, then a movie, then a play and now it's back on the big screen as Angela Lansbury and James Earl Jones perform Driving Miss Daisy for Broadway on Screen....

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ICYMI

In Case You Missed It

Each week we're sharing a few stories we found interesting and worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy illustrates how live entertainment is on the wrong side of the convenience gap -- and how that doesn't have to be a bad thing.Over on Top Rank Blog, Lee Odden got some of the top marketing professionals around to share their marketing predictions for 2015.We had a chat with the incredibly talented and successful...

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ICYMI

In Case You Missed It

We've gathered a few interesting articles that caught our eye this week that are worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy discussed how important live entertainment is -- but cautioned against getting too cocky. Ready why here.Ken Davenport shared three things he thinks are wrong with Broadway marketing over on his blog, The Producer's Perspective. Even if you're not producing on Broadway, there are still lessons to take away from it.The...

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Experience

Monday Pick-Me-Up: If/Then Cast Sings “Seasons of Love”

Having a case of the Mondays? This video of If/Then cast members singing "Seasons of Love" from Rent with charity auction winners will put a smile on your face.

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