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Bright Ideas

What Broadway Can Learn From the World Cup

On his blog, The Producer's Perspective, Ken Davenport shares three things Broadway can learn from the World Cup.• Related:• What the NFL Can Learn From Broadway, or I’m an Indian Too• Broadway Should Encourage Risk Tolerance of Innovative Shows• The Single Best Guarantee of Ongoing Sales Success

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them …• Are you caught up in World Cup madness? We published one article about the World Cup setting new internet-video streaming records, but the following article also caught our eye. When Japan lost its first World Cup match with the Ivory Coast by 2-1, they actually cleaned up the stadium!• July 31 marks Avenue Q's 11th anniversary, including...

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Promo of the Week

Promo of the Week: Epic Phantom Wall Mosaic

Our promo of the week honor goes to SERINO/COYNE. It took over 3,000 tiles to create this brand-new wall mosaic featuring photos from all 26 years The Phantom of the Opera has been on Broadway. If you happen to be in New York City, check it out in person at the Majestic Theatre!

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Bright Ideas

Natasha Tsakos & Ainissa Ramirez at TEDxBroadway 2014 (Videos)

Take a look at two of the exciting talks from TEDxBroadway 2014: Natasha Tsakos' wild and entertaining talk about the evolution of theater and Dr. Ainissa Ramirez's compelling and heartfelt challenge from the world of science to the world of Broadway.• Natasha Tsakos• Dr. Ainissa Ramirez Related:• TEDxBroaday Is Not a Theater Conference• Diane Paulus Brings Important Message to TEDxBroadway• Bobby Lopez Sings Smash Hit “Let It Go” From “Frozen” at TEDxBroadway

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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News

What the NFL Can Learn From Broadway, or I’m an Indian Too

Recently, 50 members of the US Senate signed a letter urging the NFL to change the name of the Washington Redskins. The name of the DC team has been under scrutiny for some time now, and the issue has proven to be just as divisive as the daily politics the Capitol is known for. If you’ve kept up with any of this, you’ll know that among the reasons the name has not been changed include: "We have a fight...

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Marketing

Should the Tonys Try to Be the Oscars?

The fact is many Americans have never seen (and may never see) a Broadway play. Which makes the televised production of the Tony Awards a bit tricky. How do you engage with an audience that isn't at all familiar with what you're celebrating?Neil Genzlinger at the New York Times pondered this question after this weekend's Tony Awards. The main tactic was to pretend that plays are movies and highlight songs and story lines (think Rocky and Aladdin) that would...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted by Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them ...TV and Broadway producers Amy Sherman-Palladino and Dan Palladino sat down with Vulture's Denise Martin to give insight into their play Violet and the demise of Bunheads.Even if you're extremely careful with your ticket pricing you may be setting yourself up for failure just by doing the wrong math. Goldstar CEO Jim McCarthy shares why thinking in terms...

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Experience

Tony Nominees Share Pet Peeves, Crazy Auditions and More (Video)

In anticipation of the upcoming Tony Awards, The Hollywood Reporter sat down with six male and six female Broadway stars to talk about everything from their grueling performance schedules, favorite roles and more. Watch the videos below or head over to HollywoodReporter.com for the full story.Related:This Week's Top 10 Broadway Shows, as Sorted by Revenue Per Seat Another Musical for Broadcast -- This Is a Good Thing Selling Out With Randy Weiner

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