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Top Broadway Shows by Revenue Per Seat — Week of March 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

TEDxBroadway Seeks New Voices for 2020 Event

Each year, we spend thousands of hours collectively searching for interesting and unique speakers for TEDxBroadway. And, each year some of the speakers come by way of the New Voices program, which is now accepting online submissions. While we have a substantial network with which to work, we also wanted a way to welcome speakers with extraordinary ideas who might not be on our radar screen -- so their voices could be heard, too. And, you know what? People want to speak. Thousands of submissions have poured in online...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of March 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Question: What’s the Biggest Topic on Broadway?

Answer: Diversity and Inclusion. Each year, all applicants for our Young Professional Program are asked, “What’s the BEST Broadway can be?” By an overwhelming margin, their answers relate to diversity and inclusion. Over our 8-year history, we’ve explored the topic from many different angles, and from myriad speakers, who’ve shared their remarkable and moving insights. But it was at TEDxBroadway 2019 when Oshoke Pamela Abalu challenged us to question the words we’re using when talking about diversity and inclusion. It’s a...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

How Instagram Is Changing Everything

In this American Theatre article, Billy McEntee highlights the pros and cons of building and maintaining a social media -- and more specifically an Instagram -- presence. McEntee begins his article: "On December 20, Mean Girls announced that Cameron Dallas would be joining its Broadway company as heartthrob Aaron Samuels for a limited four-week run." And who is Cameron Dallas? According to McEntee, "Dallas is a wunderkind of the internet, a celebrity from YouTube, Instagram, the (the now-defunct) Vine, and beyond." McEntee quotes Jay Armstrong Johnson,...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

The New Voice You Need to Hear

We promised you new voices. And, well, we’re certain we delivered when 17-year-old Marshall W. Mabry IV took the stage at TEDxBroadway 2019 for his talk -- "The Intersectionality of Black Boys and Shakespeare." OK. Marshall delivered. Twice. A little background -- Marshall was one of hundreds who submitted their idea for a talk to us during our open submission period (we’ll have more news on that soon). When we got together with the alum committee to review submission videos months before the event, it...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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