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How Instagram Is Changing Everything

In this American Theatre article, Billy McEntee highlights the pros and cons of building and maintaining a social media -- and more specifically an Instagram -- presence. McEntee begins his article: "On December 20, Mean Girls announced that Cameron Dallas would be joining its Broadway company as heartthrob Aaron Samuels for a limited four-week run." And who is Cameron Dallas? According to McEntee, "Dallas is a wunderkind of the internet, a celebrity from YouTube, Instagram, the (the now-defunct) Vine, and beyond." McEntee quotes Jay Armstrong Johnson,...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

The New Voice You Need to Hear

We promised you new voices. And, well, we’re certain we delivered when 17-year-old Marshall W. Mabry IV took the stage at TEDxBroadway 2019 for his talk -- "The Intersectionality of Black Boys and Shakespeare." OK. Marshall delivered. Twice. A little background -- Marshall was one of hundreds who submitted their idea for a talk to us during our open submission period (we’ll have more news on that soon). When we got together with the alum committee to review submission videos months before the event, it...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 19

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

What Are You Doing in 2020?

TEDxBroadway speakers cover a lot of territory. How to make Broadway better, of course, but also how to make our communities better, and even ourselves. Lose weight, get fit, drink less, save more -- some of those we’ve discussed, but some are just a few of the resolutions we all seem to have at the start of a new year. And while accomplishing any one of these goals should make us happy -- they might not actually be the...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

We Have a Gift for You!

Before you head off for the holidays to spend time with family, extended family, in-laws, etc., we wanted to share a gift with you. Well, actually it’s from Amy E. Gallo and her talk at TEDxBroadway 2019 -- “The Gift of Conflict.” You see, Amy is the author of the Harvard Business Review Guide to Dealing with Conflict and co-host of HBR’s Women at Work podcast. She’s spent years researching conflict and shares how staying silent can be damaging, and how...

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