What We Can Learn From the Mass Appeal of Outdoor Events

In the arts, there’s often the ambition to be accessible for all, explains Jonathan Goodacre in this Arts Professional article. Well, according to a recently completed study by the Audience Agency, “outdoor arts consistently attract an audience that is representative of the population as a whole.” Goodacre continues: “Is it as simple as the fact that they are free? Price incentives have not always worked at generating audiences across other areas of the sector, so it must be that there’s …

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