What We Can Learn From the Mass Appeal of Outdoor Events
- DATE: June 28, 2016
- POSTED BY: Jessica Koslow
In the arts, there’s often the ambition to be accessible for all, explains Jonathan Goodacre in this Arts Professional article. Well, according to a recently completed study by the Audience Agency, “outdoor arts consistently attract an audience that is representative of the population as a whole.” Goodacre continues: “Is it as simple as the fact that they are free? Price incentives have not always worked at generating audiences across other areas of the sector, so it must be that there’s …
