“Almost nothing is too bold to be unacceptable now,” wrote Jim in his post, Breaking the Frame, in which he explained the phrase as a building or a show or an approach to marketing that escapes the container in which it’s normally held. He continued: “Very few of the old norms will withstand the next few years in business, entertainment and in many other areas of our lives. This is not necessarily a bad or a good thing, but it’s …

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