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Marketing

Want Your Event to Be Unforgettable? Do This

Do you want your audience to talk about your event long after it’s over? To tell their friends and family how amazing it was? And most important, to return to your events again and again? Of course, who doesn’t?! But the path to creating an event that obtains “unforgettable” status isn’t always clear. It’s not necessarily about shock value, over-the-top performances or a big budget (thankfully), but often has to do with this advice from The Story of Telling: “Great …

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Social Media

What You Can Learn From a 16-Year-Old Entrepreneur

Getting into the minds of millennials and Generation Z (today’s kids and tweens) can be tricky. So why not ask one of them firsthand what appeals to them when it comes to brands and marketing? Inc.com recently interviewed Connor Blakely, a 16-year-old with his own branding consulting businesses. You can read the full interview here, and see what he said matters most when it comes to social media below: What are the top three traits brands need in their social …

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Marketing

Best Brand Moments of 2015

Looking for a little inspiration for your next marketing or ad campaign? Check out CMO.com’s roundup of the best “brand moments” of 2015: 1. #LoveWins Since more than 50% of the U.S. population supports same-sex marriage, you could argue that brands that wanted to declare their admiration for the U.S. Supreme Court’s June 26 ruling on the matter risk little. Even so, the outpouring of support from brands including American Airlines, Macy’s and Maytag, in the U.S. at least, was …

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Marketing

3 Ways to Build a Brand People Will Remember

“Brand” is one of those terms you hear a lot if you hang out with marketers. Even non-marketers, as long as they’re vaguely involved in the selling of something, throw the term around. After listening to this for the last decade or so with a growing sense of unease, here’s what I’ve realized: Most people say “brand” when they mean something else. For example, “we’re trying to build this performer’s brand” usually really means “we’re trying to build this performer’s sales.” …

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