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Neil Patrick Harris and Goldstar Team Up for a Smarter Summer

Every year, kids across America experience the “summer slide.” It might sound like a ride at the water park, but it’s actually a term for all the learning kids lose while on school break. Studies show kids slide back in math and reading skills by as much as two to two-and-a-half months -- and low-income students suffer the most. To help families avoid this setback, along with actor Neil Patrick Harris we've created a Smarter Summer program again this year...

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Marketing

Goldstar Jumpstarts a Smarter Summer

I remember the feeling as a kid during summer vacation that I was slowly getting dumber. Right around the beginning of August, I remember the feeling of picking up a pencil and writing something and thinking it felt weird because it had been so long since I’d done anything that didn’t involve a sleeping bag, a soccer ball, a TV remote or a stick with a marshmallow on the end of it. Parents, too, feel the impact of summer vacation....

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