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Did Going Mobile Help Break Box Office Records?

They did it again: The Edinburgh International Festival and Edinburgh Festival Fringe broke box office records for their events this year, reports The Stage. And focusing on mobile may have played a big role in their success. Thom Dibdin writes, "New initiatives from the society to help promote ticket sales and the audience's ability to navigate the festival included an upgraded smartphone app for buying tickets and finding nearby shows." Jim has written about the importance of going mobile -- read more from him below: • Why Do...

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Bright Ideas

Draw Bigger Crowds by Going Mobile (Literally) — Like Minnesota in a Box

Last week, we wrote about Portland’s "Opera a la Cart" -- a mobile cart with a stage, a handful of props and a cast of opera singers ready to perform songs to order. This week comes news of Minnesota in a Box. "Explore Minnesota Tourism tricked out a pair of steel shipping containers for an immersive campaign that invites prospective visitors to 'sample' a pair of the state's diverse attractions and share their experiences via social media," reports Adweek. The 8-by-8-by-8-foot...

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