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Go Digital! Experts Talk Boosting Engagement & Revenue With Online Events

Watch Alvin Ailey’s Thomas Cott,  Play-PerView’s Jeremy Wein and Goldstar CEO Jim McCarthy talk about their groundbreaking forays into online virtual readings, performances and more. Hear how Alvin Ailey is reaching 27 million people in 121 countries with online content this season, and Play-PerView is getting 2000+ viewers in a single online reading.  Jim also shares the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the chat: Let’s keep the conversation going over on the Show Up! Facebook...

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Marketing

Think Beyond Facebook and Google

In this HubSpot post, Pamela Bump lists five alternatives to Facebook, Google and Amazon ads. Bump highlights a few of the most popular ad alternatives and also points to examples of brands that use them, like this one below: "Twitter Ads Twitter Ads are similar to Facebook Ads in that you can pay to promote tweets or launch native ad-styled campaigns. While promoted tweets show up higher in the feeds of target users with a "Promoted" sign on them, campaigns might show up...

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Marketing

Holiday Treat: Use Boost & Get 150% Match! Now Until Dec. 31

This holiday season, we want to give your events the gift of extra promotion! When you create a Boost campaign of $500 or more between now and December 31, we’ll match it 150% (it’s like a BOGO and a half!). Boost puts you in a prime position in emails to Goldstar's most engaged members. And in December, when Goldstar members spend 30% more on average, Boost gives your event some extra sparkle. Boost is also the best way to get a jump on your...

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News

Need more 👀 on your event?

Just in time for Halloween, we’ve got a real treat for you: A Boost BOGO (Buy One Get One) starting today through October 31! With Boost, you get … Your event in a prime position in Goldstar emails. Increased awareness with our most active members. And with the BOGO, you’ll double your awareness and reach. To get your treat: Set up a Boost campaign of $300 or more and include “BOGO” in the campaign name. Create your campaign for half the total days...

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Marketing

Wonder Who’s Using Goldstar’s Boost?

Goldstar event organizers know that Boost gives their events an extra edge, by including them in additional emails to live event fans and building their reach and awareness. But if you haven't tried Boost yet, or aren't marketing your events on Goldstar (seriously, what are you waiting for?), you might be wondering what it's all about. Take a look at how Boost is helping other events reach new audiences ... On average, Boost campaigns help events see a 44% increase...

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#MondayMotivation

#MondayMotivation: You Know the “Rule of 7,” Right?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Do You Follow the Marketer's Rule of 7? The “Rule of 7” is the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh,...

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Marketing

Is Your Advertising Working for You?

"Many a small thing has been made large by the right kind of advertising." --Mark Twain We love these wise words from Mr. Twain. Of course, the tricky thing is knowing what that right kind of advertising is for your events. While the answer can vary, we’ve created a little cheat sheet to help guide your search, focusing on three popular channels: Goldstar's Boost marketing tool, Facebook ads and ads in your local media (newspaper, radio, etc.). Have you given Boost a...

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Marketing

Are You on Pace for a Record Season?

You've probably already heard about Goldstar's Boost (from us!). It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow. Throughout the year, we'll be sharing news and updates. We’re only halfway through January, and for many of Goldstar's Organizers, it’s already shaping up to be a great year: “We’re on pace to see a record season,...

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Marketing

Time Is Almost Up — For Your Present From Team Goldstar

Only 6 days left! Goldstar wants to give you a little gift for the holidays: a Boost BOGO (Buy One Get One) through December 31! Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name and Goldstar will match it within seven days. You’ll get double the emails and increase in awareness. If it’s your first time setting up a campaign, here are a few tips to make sure it goes well: Set your campaign for...

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Marketing

Here’s a Present from Team Goldstar!

For the holidays, Goldstar wants to give you a little gift: a Boost BOGO (Buy One Get One) through December 31! Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name and Goldstar will match it within seven days. You’ll get double the emails and increase in awareness. If it’s your first time setting up a campaign, here are a few tips to make sure it goes well: Set your campaign for 7 to 10 days...

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