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It’s Inaugural National Bobblehead Day!

In honor of Inaugural National Bobblehead Day, we're flashing back to Jim's post, "Want Some Breakthrough Ideas? Just Do What Other (But Different) People Have Already Done," where he wrote about the Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. The Newsies Bobblehead Giveaway happens Tuesday, February 17, at 8:00pm. Jim wrote: I picked up a habit a long time ago that I...

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Selling Out With

Selling Out With Scott Kane

Last week, Jim wrote about -- and received in the mail -- a Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. It's a bright idea that crosses lines between genres of live entertainment marketing: The San Francisco Giants introduced sports fans to bobblehead giveaways in 1999. The Newsies bobblehead promotion is already seeing success. How much? We got more details on this emerging...

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Marketing

Want Some Breakthrough Ideas? Just Do What Other (But Different) People Have Already Done

I picked up a habit a long time ago that I want to share with you: I fly a fair amount, and every couple of months when I’m going through an airport, I pick up a magazine that I would never normally read. I look for topics, almost at random, that wouldn’t typically interest me. The reason I do this is because I believe very strongly in learning from people in other fields, even far off fields. I think I...

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