Happy #TBT! Here’s an oldie-but-goodie post from Jim: Preparing for a Zombie Invasion Makes Good Marketing. I got a good comment from a person who said he’d like to hear more ways that someone can actually take word of what they’re doing out to the marketplace. The reason this is such a big question now [circa 2009] is that a) traditional marketing is expensive, and b) traditional marketing is ineffective. The worst of both worlds. Here’s an idea that I just had...

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