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Record-Breaking Sales on Singles Day

What used to be called Singles Day (November 11), and now is referred to as Global Shopping Festival, continues to be the "world's biggest shopping day," according to Adweek. Lisa Lacy reports: "It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion)." Lacy compares the day with two shopping dates we're more familiar with: "Even on the biggest shopping days of the year for Americans, the U.S. doesn’t come close: Consumers spent...

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Marketing

Black Friday and Cyber Monday Are Now Global Phenomenons [Infographic]

Photo credit: Dai KE via Unsplash

Black Friday and Cyber Monday (that's today!) are well-loved shopping days in the U.S. But did you know they are now popular around the globe? According to MarketingProfs, "In Brazil, Google searches increased 65% over Black Friday weekend." This is just one fact from an infographic created by mail management company Citipost Mail. Check out the interesting stats below to learn how your company can make the most of these shopping holidays. Read More: Are you Really a Permission Marketer? Audience, It's...

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Marketing

What’s the Best Time to Send Your Black Friday Emails and Social Posts?

While the answer to this question might seem obvious (uhh ... on Black Friday?), there's more to Black Friday promotions than you might initially think. Marketingprofs.com teamed up with Yesmail researchers to see when people are most engaged with Black Friday promotions. Check out the charts below to see when you should be sending out any special emails or posts you had in mind: Read More: Are You Already Behind on Holiday Marketing? "Customer Information" or License to Spam? 3 Things You Must...

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