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Marketing

And the Award for Best Campaign Goes to …

Award show season is in full swing and so too are the campaigns. The Golden Globes just happened, but really, the first sign of the season begins with actual signs -- as in billboards. Every year, like clockwork, “For Your Consideration” billboards crop up all over Los Angeles in hopes of garnering the attention of the right people who could-might-maybe help bring home the hardware. We have a better approach to campaigning for live events. For your consideration, Boost: Reach a targeted audience...

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News

News & Noteworthy (Week of July 19)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! Audio Streaming Beats CDs in Germany: According to Billboard, "Audio streaming now represents nearly half of revenues and has replaced CDs as the largest sales segment on the German record market." Wolfgang Spahr reports: "From the late 1980s on, CDs enjoyed...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of April 8

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats. Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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Marketing

Think Outside the Industry: Probably the Best Poster in the World

Time magazine reported on Carlsberg's creative billboard in East London. A beer tap, sticking out from the 12-meter wide poster, actually dispensed free beer this week. The only text simply reads, "Probably the best poster in the world." Take a look: Read More:  Think Outside the Box: St. Patrick's Day Edition Promo of the Week: Walking With Dinosaurs -- The Arena Spectacular Promo of the Week: Gentleman's Guide Glams It Up for #SaveCafeEdison Got a comment or question? Join the conversation on Twitter or Facebook.

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News

Keep Tabs on Our Upcoming Industry Conferences

Here are a few of the upcoming industry conferences through the end of the year where you'll find Jim, either attending or speaking. National Arts Marketing, Development and Ticketing Conference, Winning in the New World When: October 23 – October 25, 2014 Where: Millennium Biltmore Hotel, Downtown Los Angeles Why: Jim will be the keynote speaker at 1:15pm on Thursday, October 23. His talk, titled The Great Jump Ball: The Decade Where Everything is at Stake, is about the impact of changing demographics...

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Pricing

More About the Return of the Stadium Show

Recently, Jim posted, What Can We Learn From the Return of the Stadium Show? In it, he commented on an article by Ray Waddell in Billboard about the resurgence in concert tours taking place in stadiums this year. Jim's bottom line: Even though this is an interesting countertrend, be careful not to extrapolate too much from it. Stadiums are much too big for just about any act, and the days of selling out night after night after night are...

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Pricing

What Can We Learn From the Return of the Stadium Show?

Sometimes we get a chance to see a snapshot of the past and present side by side and learn something we might miss in the long, slow march of daily life. Stadium tours are back, sorta. Read Ray Waddell’s great summary of the resurgence in concert tours taking place in stadiums this year. Calling it the “best year for stadium concerts in 20 years,” the article surprised me. The trend has clearly been in the other direction, toward better, smaller,...

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