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#TBT

#TBT: Why Ben & Jerry’s Doesn’t Sell Hardware

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Why Ben and Jerry’s Doesn’t Sell Hardware. We recently had a very interesting conversation with Greg Sandow about the future of classical music [December 2009]. What didn’t come up was the fact that Greg is writing a book on the topic and has gathered a group of informal advisers to give him input as he goes along. It’s a very interesting group from a number of disciplines loosely organized around (but …

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Marketing

Think Outside the Industry: Ben & Jerry’s “I Dough, I Dough”

Everybody’s talking about it: On Friday, SCOTUS ruled to recognize marriage equality. And Ben & Jerry’s has capitalized on this historic moment by renaming its Chocolate Chip Cookie Dough ice cream “I Dough, I Dough” through the summer. And if you buy the flavor via the Human Rights Campaign’s website, not only do you receive a commemorative pint sleeve and coupon for one free pint of Ben & Jerry’s, but all sales will benefit the Human Rights Campaign in its LGBTQ+ …

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